2025 Speaker's Profile

Mahek Shah
Head, AirAsia Media and Head of Commercial, Movetix
AirAsia MOVE
Mahek Shah leads AirAsia Media, the Capital A’s media and advertising arm, where she oversees data-rich advertising platform monetisation, delivering personalised, contextual brand experiences across digital, in-flight, and ride ecosystems and drives 360 brand partnerships. Under her leadership, AirAsia Media has evolved into a fast-growing, full-funnel advertising ecosystem reaching audiences across Southeast Asia and beyond.
She also heads commercial strategy for Movetix, Capital A’s ticketing and experiences platform, focused on bundling live event experiences with MOVEs OTA solutions of flights, hotels thereby scaling distribution and partnerships for such events.
Mahek is passionate about building scalable, audience-first solutions that drive impact across marketing channels.
2025 Speakers

Stephanie Caunter
Director, Customer Insights, Engagement and Digital Experience

Mahek Shah
Head, AirAsia Media and Head of Commercial, Movetix

Diana Boo
Chief Marketing Officer

Olga Pulyaeva
Marketing Director

Nachiappan Arasu
VP, Marketing

Santharuban Thurai Sundaram
CEO Malaysia, Singapore, Brunei and Exports

Ila Mathi
Head of APAC Digital Business and Brand Experience (B2B2C)

Zeeshan Muhammad Khan
Head of Marketing

Schrene Goh
Chief of Commercial

Sreeratha Govindasamy
Head of Customer Care

Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE

Lee Shin Yiing
Senior Journalist
MARKETING-INTERACTIVE