Marcus Teoh

Head of E-commerce MYSG

Beiersdorf

Marcus Teoh is the head of e-commerce for Malaysia and Singapore at Beiersdorf, where he oversees a diverse portfolio of online channels, including TikTok Shop, Shopee, Panda Mart, RedMart, Lazada, and Watsons. With a sharp focus on driving conversions and delivering strong commercial outcomes, Teoh spearheads strategies that elevate Beiersdorf’s digital footprint across FMCG and beauty categories.

A seasoned category and business development professional, Teoh brings extensive experience in growing and developing brands across both online and offline platforms. Prior to Beiersdorf, he was the digital commerce lead at Mars, where he not only strengthened category leadership across West Asia but also kickstarted the company’s e-commerce operations in the region — building the foundation across key marketplace platforms to drive long-term digital growth.

Teoh believes that great e-commerce goes beyond just hitting KPIs — it’s about bringing genuine brand excitement to consumers in the digital space. He’s driven by the challenge of making each interaction feel fresh and relevant. He constantly stays curious about what works on each platform, and being willing to test, fail, and learn fast. He’s proud to lead teams that challenge the norm and push boundaries, and he’s still learning every day how to build better, more meaningful digital experiences.