Mayra Hurtado

Senior Director, Concept to Consumer (Product Management)
Adidas

Mayra is a savvy, accomplished, multilingual marketing, sales analytics and optimisation leader highly regarded for guiding global strategic vision to maximize value of marketing and sales process and systems for F50 industry leaders like Adidas.

Mayra is an out-of-the-box thinker who excels as a team leader, change catalyst, championing unique, data-driven solutions to develop capabilities, assess risk, and secure crucial market opportunities. She is highly sought for cross-functional expertise in talent development, product management, relationship building, predictive analytics, roadmap development and more.

Mayra holds exceptional international academic qualifications, including a Master of Business Administration with concentration in Strategy and Marketing from Nanyang Technological University.