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Digital Marketing Asia 2019

Supercharge your digital marketing strategies for success

When

12 – 13 november 2019

Where

Hilton Sukhumvit Bangkok

Social

#DigitalMarketingAsia

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About the conference

In Thailand, the rapid expansion of digital media and advertising has disrupted the digital marketing landscape, presenting exciting new opportunities for brands to transform their marketing strategies. Brands are constantly innovating to wow customers with hyper-personalised content or start a real conversation with them to stay ahead of the curve.

Digital Marketing Asia is the premier event bringing together some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners to explore the exciting world of data-driven marketing through a series of exclusive case study presentations with interactive and thought-provoking discussions, alongside unrivaled networking opportunities.

This conference, brought to you by MARKETING magazine, will have you walking away with groundbreaking ideas, the latest insights and new methodologies to elevate your digital marketing efforts to the next level!

Benefits of Attending

By attending Digital Marketing Asia, you get to:

  • Learn the latest in brand amplification, customer loyalty, personalisation and more in a single event.
  • Get introduced to a multitude of new ideas and innovative digital marketing concepts.
  • Connect with and hear from an incredible community of digital marketing experts.
  • Discover what your peers are doing, not doing, contemplating and committing to.
  • Gain insight into what your customers will be clamoring for next year – and how you can deliver now.

Agenda overview

AGENDA - DAY 1
8.00am Registration
9.00am

Welcome and opening remarks

Rezwana Manjur, Regional Editor, Marketing Interactive

9.10am Opening keynote: Zooming into Thailand 4.0 initiative towards developing a tech-centric ‘value-based economy’
9.50am Tech Talk: Mapping the right technology to your business model
10.30am Morning networking break
Immersive Digital Advertising
11.00am Leveraging the latest advances to create a strong video marketing strategy
11.40am DOOH or die: Integrating creative and engaging digital out-of-home into your brand’s marketing mix
12.20pm Speed networking
12.30pm Networking lunch
Attribution, Personalisation & Conversion
1.30pm Redefining digital marketing strategies through customer journey analytics and sentiment analysis
2.10pm Hyper-personalisation: Using AI and predictive intelligence to deliver the right message to customers at the right time
2.50pm Increasing conversions for pay-per-click campaigns by creating effective landing pages
3.30pm Afternoon networking break
Digital Transformation
4.10pm Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core
4.40pm

Closing remarks

Rezwana Manjur, Regional Editor, MARKETING magazine

5.00pm End of day one

 

AGENDA - DAY 2
8.00am Registration
9.00am

Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING magazine

Digital Customer Experience

9.10am Think regionally, act locally: Mastering localisation to enhance the consumer experience and expand brand reach
9.50am Boosting augmented reality experiences with real-time 3D facial recognition
10.30am Morning networking break
11.00am Gearing towards transactional AI chatbots to monetise marketing opportunities
11.40am Omni-channel payments: Connecting online and offline to unlock a greater user experience across touchpoints
12.20am Power networking
12.30am Networking lunch

Content & Influencer Marketing

1.30pm E-sports influencers: Tapping into the ideal marketing channel to connect with millennials
2.10pm Driving business performance with tailored digital marketing campaigns for older audiences
2.50pm Win over the Gen-Zs: Tapping into social sentiment in social media marketing campaigns
3.30pm Afternoon networking break

Digital Talent

4.00pm Panel discussion: Mapping and developing digital talent for marketing success
4.40pm

Closing remarks

Rezwana Manjur, Regional Editor, MARKETING magazine

5.00pm End of conference

 

Speakers

Our line-up of expert speakers will be announced soon – check back for regular updates!

To enquire about speaking opportunities or suggest topics for the 2019 agenda, please contact Priya Karthik at priyakarthik@marketing-interactive.com or +65 6423 0329

DIGITAL MARKETING ASIA 2019 (THAILAND)

Apirada Benchakaranee

Apirada Benchakaranee

Head of Digital Marketing

 Cigna

Kasititorn Pooparadai

Kasititorn Pooparadai

Senior Executive Vice President

 Digital Economy Promotion Agency (DEPA)

Phornphat Jiraruangpanya

Phornphat Jiraruangpanya

Marketing Director

 DSG International (Thailand)

Sunny Grosic

Sunny Grosic

Director of Sales & Marketing

InterContinental Hotels Group 

Dennis van Heezik

Dennis van Heezik

Chief Digital Officer

 Siam City Cement

Todd Bates

Todd Bates

Head of International Marketing

 Telstra

Kamolporn Kongkiatngam

Kamolporn Kongkiatngam

Head of Brand Communication and Marketing Planning

 TMB Bank

Chusin Mateechaipong

Chusin Mateechaipong

Head of Digital Marketing

 True Digital Group 

Patrick Vivathanakul Chew

Patrick Vivathanakul Chew

SVP, Head of Digital Engagement & Fintech Innovation Channels & Digitalisation

 UOB

Mayra Hurtado

Mayra Hurtado

Senior Director, Concept to Consumer (Product Management)

 Adidas

Louis Piereck (Lui)

Louis Piereck (Lui)

Senior Global Brand Director

  Unilever

PAST SPEAKERS FROM DIGITAL MARKETING ASIA 2018 SERIES

DIGITAL MARKETING ASIA 2018 (SINGAPORE)

Alexandra Vogler

Alexandra Vogler

Associate Director - P&G Beauty, Digital Transformation & Communications

Procter & Gamble

Alin Dobrea

Alin Dobrea

Head of Advertising Platform

Zalora

Anindya Dasgupta

Anindya Dasgupta

Global Chief Marketing Officer

Fonterra

Anna-Karin Birnik

Anna-Karin Birnik

Head, Brand Development, Group Brand and Market

Standard Chartered Bank

Cedric Dias

Cedric Dias

Head - Digital, Social Media & Product Marketing

OCBC Bank

Dominic Koh

Dominic Koh

VP, Consumer Marketing, APAC

Mastercard

Juliana Chua

Juliana Chua

Head of Digital Transformation

NTUC Income

Leann Ow

Leann Ow

Digital & Social Media Senior Strategist

Manulife

DIGITAL MARKETING ASIA 2018 (MALAYSIA)

Aizuddin Danian

Aizuddin Danian

Head of Digital Banking

Standard Chartered Bank

Joel Neoh

Joel Neoh

Founder & Chief Executive Officer

Fave

Kanags Surendran

Kanags Surendran

Managing Director & Head of Digital Banking

CIMB Bank

Ong Ping Ping

Ong Ping Ping

Director of Communications

Lafarge

Rebecca Tan

Rebecca Tan

Chief Marketing & Bancassurance Officer

AXA Affin General Insurance

Sayantan Das

Sayantan Das

Managing Director, Malaysia

Foodpanda

Spencer Lee

Spencer Lee

Head of Commercial

AirAsia

Tai Kam Leong

Tai Kam Leong

Head of Brand & Partnerships

Maxis

DIGITAL MARKETING ASIA 2018 (INDONESIA)

Andreas Kurniawan

Andreas Kurniawan

Executive Vice President, Digital Transformation

OCBC NISP

Arnold Sebastian Egg

Arnold Sebastian Egg

Founder

Tokobagus (now OLX Indonesia)

Haryati 'Fey' Lawidjaja

Haryati 'Fey' Lawidjaja

Digital Banking Marketing Head

PT Bank Tabungan PensiunanNasional (BTPN)

Hendra Yuniarto

Hendra Yuniarto

General Manager, Marketing

PT Fast Food Indonesia

Ike Noorhayati Hamdan

Ike Noorhayati Hamdan

Head of Marketing

Rumah.com

Indra Yonathan

Indra Yonathan

Co-Founder & Country Head

ShopBack Indonesia

Setiaji

Setiaji

Head of Jakarta Smart City

Department of Communication, Information & Statistics, Jakarta Capital City Government

VJ Anand

VJ Anand

Executive Creative Director

GO-JEK

Headline Sponsor

 

Gold Sponsor

 

Exhibitor

 

For sponsorship opportunities, please contact:

Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

2018 photo gallery