Headline Sponsor

 

Digital Marketing Asia 2019

Supercharge your digital marketing strategies for success

When

12 – 13 november 2019

Where

The Westin Grande Sukhumvit, Bangkok

Social

#DigitalMarketingAsia

SEE YOU IN 2020!

Day(s)

:

Hour(s)

:

Minute(s)

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About the conference

In Thailand, the rapid expansion of digital media and advertising has disrupted the digital marketing landscape, presenting exciting new opportunities for brands to transform their marketing strategies. Brands are constantly innovating to wow customers with hyper-personalised content or start a real conversation with them to stay ahead of the curve.

Digital Marketing Asia is the premier event bringing together some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners to explore the exciting world of data-driven marketing through a series of exclusive case study presentations with interactive and thought-provoking discussions, alongside unrivaled networking opportunities.

This conference, brought to you by MARKETING magazine, will have you walking away with groundbreaking ideas, the latest insights and new methodologies to elevate your digital marketing efforts to the next level!

Benefits of Attending

By attending Digital Marketing Asia, you get to:

  • Learn the latest in brand amplification, customer loyalty, personalisation and more in a single event.
  • Get introduced to a multitude of new ideas and innovative digital marketing concepts.
  • Connect with and hear from an incredible community of digital marketing experts.
  • Discover what your peers are doing, not doing, contemplating and committing to.
  • Gain insight into what your customers will be clamoring for next year – and how you can deliver now.

Agenda overview

AGENDA - DAY 1
8.00am Registration
9.00am Welcome and opening remarks
Rezwana Manjur, Regional Editor, Marketing Interactive
9.10am Opening keynote: Zooming into Thailand 4.0 initiative towards developing a tech-centric ‘value-based economy’
9.50am Brand engagement through Esports and how it is changing the game
10.30am Morning networking break
Immersive Digital Advertising
11.00am Exploring new approaches to create an effective digital marketing strategy and journey
11.40am Leveraging the latest advances to create a strong video marketing strategy
12.20pm Speed networking
12.30pm Networking lunch
Attribution, Personalisation & Conversion
1.30pm Redefining digital marketing strategies through customer journey analytics and sentiment analysis
2.10pm Programmatic marketing: Replacing human negotiations with machine learning and AI-optimisation
2.50pm Hyper-personalisation: Using AI and predictive intelligence to deliver the right message to customers at the right time
3.30pm Afternoon networking break
Digital Transformation
4.00pm Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core
4.40pm Closing remarks
Rezwana Manjur, Regional Editor, MARKETING magazine
5.00pm End of day one

 

AGENDA - DAY 2
8.00am Registration
9.00am Welcome and opening remarks
Rezwana Manjur, Regional Editor, MARKETING magazine

Digital Customer Experience

9.10am Think regionally, act locally: Mastering localisation to enhance the consumer experience and expand brand reach
9.50am Thinking mobile-first: Engaging with connected consumers using real-time insights
10.30am Morning networking break

Content & Influencer Marketing

11.00am Driving business performance with tailored digital marketing campaigns for older audiences
11.40am Networking game session – Soapbox
12.20pm Power networking
12.30pm Networking lunch
1.30pm

Achieving a formidable brand by building B2B content with digital marketing campaign for audience

2.10pm Win over the Gen-Zs: Tapping into social sentiment in social media marketing campaigns
2.50pm Going beyond social media: Revolutionising decision making process by harnessing the voice of the all-powerful consumers
3.30pm Afternoon networking break

Digital Talent

4.00pm Panel discussion: Mapping and developing digital talent for marketing success
4.40pm Closing remarks
Rezwana Manjur, Regional Editor, MARKETING magazine
5.00pm End of conference

 

Speakers

To enquire about speaking opportunities or suggest topics for next year’s agenda, please contact Priya Karthik at priyakarthik@marketing-interactive.com or +65 6423 0329

DIGITAL MARKETING ASIA 2019 (THAILAND)

Preetam Jena

Preetam Jena

Area Director of Digital Marketing & Online Distribution

Accor Hotels

Charles Ng

Charles Ng

VP of Enterprise AI

Appier

Apirada Benchakaranee

Apirada Benchakaranee

Head of Digital Marketing

Cigna Thailand

Kasititorn Pooparadai

Kasititorn Pooparadai

Senior Executive Vice President

Digital Economy Promotion Agency (DEPA)

Sirimas Bigler

Sirimas Bigler

Group eCommerce and Digital Strategy Lead

Jaspal Group

Monika Mikušová

Monika Mikušová

Regional Head of Marketing for APAC

foodpanda

Kate Hongtongkam

Kate Hongtongkam

Head of Marketing

Fuji Xerox (Thailand) Co., Ltd.

Worayud Laisuwan

Worayud Laisuwan

SEO Associate Director

GroupM

Vivek Elankannan

Vivek Elankannan

AVP, Head of Digital Marketing & Strategy

Home Credit Indonesia

Sudhanshu Saxena

Sudhanshu Saxena

Head of Strategic Partnerships, APAC

InMobi

Sunny Grosic

Sunny Grosic

Director of Sales & Marketing

InterContinental Hotels Group

Tayita Youngcharoen

Tayita Youngcharoen

Cluster eCommerce Strategist

JW Marriott Hotel Bangkok & Courtyard by Marriott Bangkok

 

Andita Rasyid

Andita Rasyid

Head of Marketing Asean

Kraft Heinz

Carlos Alimurung

Carlos Alimurung

Chief Executive Officer

ONE Esports

Todd Bates

Todd Bates

Head of International Marketing

Telstra

Ekburut Ekkalakdilok

Ekburut Ekkalakdilok

Head of Digital Marketing

Thai AirAsia

Punnic Jot

Punnic Jot

Group General Manager Marketing

The Mall Group

Thanaphon Arphasittinant

Thanaphon Arphasittinant

Director of Partnerships

TikTok

Kamolporn Kongkiatngam

Kamolporn Kongkiatngam

Head of Brand Communication and Marketing Planning

TMB Bank

Chusin Mateechaipong

Chusin Mateechaipong

Head of Digital Marketing

True Digital Group

Jamie Brennan

Jamie Brennan

Deputy Director Product Merchant and Loyalty

True Digital Group

PAST SPEAKERS FROM DIGITAL MARKETING ASIA 2018 SERIES

DIGITAL MARKETING ASIA 2018 (SINGAPORE)

Alexandra Vogler

Alexandra Vogler

Associate Director - P&G Beauty, Digital Transformation & Communications

Procter & Gamble

Alin Dobrea

Alin Dobrea

Head of Advertising Platform

Zalora

Anindya Dasgupta

Anindya Dasgupta

Global Chief Marketing Officer

Fonterra

Anna-Karin Birnik

Anna-Karin Birnik

Head, Brand Development, Group Brand and Market

Standard Chartered Bank

Cedric Dias

Cedric Dias

Head - Digital, Social Media & Product Marketing

OCBC Bank

Dominic Koh

Dominic Koh

VP, Consumer Marketing, APAC

Mastercard

Juliana Chua

Juliana Chua

Head of Digital Transformation

NTUC Income

Leann Ow

Leann Ow

Digital & Social Media Senior Strategist

Manulife

DIGITAL MARKETING ASIA 2018 (MALAYSIA)

Aizuddin Danian

Aizuddin Danian

Head of Digital Banking

Standard Chartered Bank

Joel Neoh

Joel Neoh

Founder & Chief Executive Officer

Fave

Kanags Surendran

Kanags Surendran

Managing Director & Head of Digital Banking

CIMB Bank

Ong Ping Ping

Ong Ping Ping

Director of Communications

Lafarge

Rebecca Tan

Rebecca Tan

Chief Marketing & Bancassurance Officer

AXA Affin General Insurance

Sayantan Das

Sayantan Das

Managing Director, Malaysia

Foodpanda

Spencer Lee

Spencer Lee

Head of Commercial

AirAsia

Tai Kam Leong

Tai Kam Leong

Head of Brand & Partnerships

Maxis

DIGITAL MARKETING ASIA 2018 (INDONESIA)

Andreas Kurniawan

Andreas Kurniawan

Executive Vice President, Digital Transformation

OCBC NISP

Arnold Sebastian Egg

Arnold Sebastian Egg

Founder

Tokobagus (now OLX Indonesia)

Haryati 'Fey' Lawidjaja

Haryati 'Fey' Lawidjaja

Digital Banking Marketing Head

PT Bank Tabungan PensiunanNasional (BTPN)

Hendra Yuniarto

Hendra Yuniarto

General Manager, Marketing

PT Fast Food Indonesia

Ike Noorhayati Hamdan

Ike Noorhayati Hamdan

Head of Marketing

Rumah.com

Indra Yonathan

Indra Yonathan

Co-Founder & Country Head

ShopBack Indonesia

Setiaji

Setiaji

Head of Jakarta Smart City

Department of Communication, Information & Statistics, Jakarta Capital City Government

VJ Anand

VJ Anand

Executive Creative Director

GO-JEK

DIGITAL MARKETING news

Seven ways to align your strategies with the millennial mindset

Seven ways to align your strategies with the millennial mindset

As millennials mature into senior executives, B2B marketing must keep pace. Tomorrow’s decision-makers are eager to be engaged online and with unprecedented speed and authenticity. Sunshine Farzan provides her dos and don’ts to connect with them.Meet your...

Marketing insights: The future of content marketing

Marketing insights: The future of content marketing

The rise in new technology with things such as AR, VR and AI has companies excited, and propelled them to innovate and leverage on the hype to engage more consumers with creative content and marketing executions. This change has also forced companies to...

Digital marketing group YDM Thailand acquires FCB Bangkok

Digital marketing group YDM Thailand acquires FCB Bangkok

Service provider of digital marketing solution, YDM Thailand has acquired FCB Bangkok, to become a “one-stop service” marketing service provider for both online and offline marketing and meet the needs of customers.  This collaboration aims to expand the...

Agoda releases tourism campaign for Bangkok with NasDaily

Agoda releases tourism campaign for Bangkok with NasDaily

Agoda has collaborated with vlogger Nuseir Yassin, the owner of popular Facebook page ‘Nas Daily’, to release a promotional video on tourism in Bangkok that highlights why “Bangkok has something for everybody.”In the video, Agoda invites Nuseir and his...

Headline Sponsor

Gold Sponsors

Exhibitors

For sponsorship opportunities, please contact:

Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

Event Venue

The Westin Grande

259 Sukhumvit Rd, Khwaeng Khlong Toei Nuea, Watthana, Bangkok 10110, Thailand
Conference Room: Ballroom A, Level 7

Photo by Marriott International

2018 photo gallery