12 AUGUST 2026
AGENDA
8:00am
Registration
8:50am
Welcome remarks
9:00am
[Fireside chat]
OpenAI, open mic: Navigating trust, visibility and public expectations at AI scale
Moderator:
Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE
Speaker:
Jake Wilczynski
Head of Communications, APAC
9:45AM
[Case study]
Reputation as trust architecture: Managing the forces distorting public perception
Speaker:
Shukreen Ma
General Manager, Corporate Communications
Malaysia Airports
10.15am
[Panel discussion]
Taking a stand or bowing out: What’s right for your brand?
Panellists:
Alia Emira Ismail
Head of PR and Communications
Jeremiah Rodrigues
General Manager, Malaysia and the Philippines
CARMA
Raja Nurmaria Murni Raja Nur Azmi
Executive Director, Group Corporate Affairs MYSG
10.45am
Networking break
11:15 AM
[Case study]
From earned media to earned intelligence: How PR becomes the authority layer in an AI-driven world
Speaker:
Windy Anindya Putri
Country Head of Malaysia and Indonesia
11:45 AM
[Panel discussion]
Trust under pressure: B2B crisis communications in practice
Moderator:
Joey Gan
Moderator
Panellists:
Diyana Kamar
Head of Group Corporate Communications and Sustainability
Alicia Ann
Head, Group Corporate Communications and Branding
Budi Citawan
Head, Corporate Communications
UEM Edgenta
12:15 PM
[Lightning Talk]
Trust and truth: The evolving role of newswire and press release in the age of AI
Moderator:
Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE
Speaker:
Jennifer Kok
Founder and CEO
12:30 PM
Networking lunch
1:30 PM
[Case study]
More than reputation: The new mandate for corporate affairs in driving national progress
Speaker:
Finaswani Zin
Corporate Affairs and Engagement Director
L’Oréal Malaysia-Singapore
2:00 PM
[Case study]
Measurement in the era of machines: What defines success in the new attention and bot economy?
2:30 PM
[Case study]
Seeing the signs: Moving from media monitoring to conversational intelligence
3:00 PM
Networking break
3:30 PM
[Case study]
Comms as business partner: Becoming a catalyst for growth and community impact
Speaker:
Sharon Roberts
Head of Communications, Southeast Asia
Danone
4:00 PM
[Panel discussion]
PR, marketing or social: Where does the bleed end?
Moderator:
Ben Foo
Chief Executive Officer
Woodpeckers Group
Panellists:
Amelia Lim
Head of Group Corporate Communications
Angeline Tung Tze Ling
Head of Customer, Brand and Communications
Daryl Ho
Managing Director
We. Communications
4:45 PM