12 AUGUST 2026
AGENDA
8:00am
Registration
8:50am
Welcome remarks
9:00am
[Fireside chat]
Humanity at home: Navigating global tensions in a multicultural Malaysia
9:45AM
[Case study]
Seeing the signs: Moving from media monitoring to conversational intelligence
10.15am
[Panel discussion]
Taking a stand or bowing out: What’s right for your brand?
10.45am
Networking break
11:15 AM
[Case study]
From earned media to earned intelligence: How PR becomes the authority layer in an AI-driven world
11:45 AM
[Panel discussion]
Trust under pressure: B2B crisis communications in practice
12:15 PM
[Case study]
Chatbots for internal communications – Yes, chatbots!
12:45 PM
Networking lunch
1:45 PM
[Panel discussion]
PR, marketing or social: Where does the bleed end?
2:15 PM
Power Hour
Across the next 60 minutes, three experts will share short sharp talks on key issues affecting communications professionals today.
[Case study] Measurement in the era of machines: What defines success in the new attention and bot economy?
[Case study] Government relations in the front seat amidst international volatility
[Case study] What the C in CSR stands for: Community, not campaigns
3:15 PM
Networking break
3:45 PM
[Case study]
Reputation as trust architecture: Managing misinformation and disinformation in a sea of synthetic content
4:15 PM
[Fireside chat]
Commercialised newsrooms: The blurring lines between earned and paid media
4:45 PM