Alia Emira Ismail

Head of PR and Communications

Berjaya Food (BFood)

Alia Emira Ismail oversees public affairs for international F&B brands including Starbucks across Malaysia, Brunei, and Iceland. With over 12 years of experience, she has worked across multiple industries, including foreign affairs and financial institutions, before joining the F&B sector is 2021. She now leads the communications and social media teams, while also playing a key role in marketing strategy. She has led crisis communication efforts during periods of heightened public scrutiny, demonstrating strong leadership in brand reputation and stakeholder trust. Alia believes in a strategic and purposeful approach to corporate communications, where brand storytelling aligns with business objectives to create not only trust but meaningful and responsible engagement.