WHEN
12 August 2026

TIME
9:00 AM – 5:00 PM

WHERE
Kuala Lumpur, Malaysia

SOCIAL
#PRASIA

THE LAUNCH OFFER ENDS IN

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ABOUT PR ASIA

Now in its 13th year, PR Asia returns at a defining moment in history as AI, evolving media ecosystems and shifting public sentiment reshape how organisations are seen, trusted, and understood.

As discovery becomes AI-shaped, regulations tighten, and scrutiny intensifies, communications now doubles down as a strategic infrastructure. And these communicators are the custodians of trust, the navigators of policy, and the architects of reputation in this fast-moving and culturally nuanced environment.

Carefully curated by MARKETING-INTERACTIVE through deep industry research, PR Asia Malaysia will bring together the country’s leading communicators, public affairs specialists, and storytellers to confront what’s next. Join us for real case studies, candid discussions, and actionable strategies designed for leaders to lead in a market where attention is scarce, trust is fragile, and reputation must be built to last.

REGISTER TODAY

WHAT YOU CAN EXPECT AT THE CONFERENCE

CCOs, CEOs, PR leaders and more.

Local and global experts sharing key insights on PR and communications.

Keynote sessions, proven case studies, engaging fireside chats, interactive panel discussions, and leadership exchange.

of intensive learning from a community of PR trailblazers.

2026 SPEAKERS

If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.

Alia Emira Ismail

Head of PR and Communications

Berjaya Food (BFood)

Sharon Roberts

Head of Communications, Southeast Asia

Danone

Shukreen Ma

General Manager, Corporate Communications

Malaysia Airports

Amelia Lim

Head of Group Corporate Communications

OSK Group

Alicia Ann

Head, Group Corporate Communications and Branding

PETRA Energy

Manisha Seewal

President

Redhill Communications

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Lee Shin Yiing

Senior Journalist

MARKETING-INTERACTIVE

THREE KEY THEMES FOR 2026

AI-CURATED INFLUENCE

As algorithms, LLMs, and generative platforms increasingly determine what deserves attention, influence is no longer shaped by reach and visibility alone. Narratives are filtered, summarised, and amplified by machines before audiences engage. Communicators must now design stories that are machine-readable, citation-worthy, and context-resilient to ensure authority is established before discovery even begins.

TRUST INFRASTRUCTURE

In a culturally complex and highly sensitive market, trust must be engineered into an organisation; not managed reactively. Reputation now functions as infrastructure: embedded in governance, policy alignment, leadership communication, and crisis readiness. Communicators play an anchoring role in building systems that can withstand scrutiny across political shifts, social tensions, and evolving public expectations.

INTELLIGENT METRICS

With communications now seated at the leadership table, tangible proof of impact is expected. Measurement has evolved from media volume to valuation, where attention and sentiment depth must translate into commercial results. From attention cost estimates to predictive analytics and advanced attribution, communicators are redefining how earned visibility contributes to enterprise performance, risk mitigation, and growth.

View our agenda

If you fall under any of the following roles, PR Asia is for you

C-Suite

Chief executive officer
Chief communications officer
Chief content officer
Chief customer officer
Chief marketing officer
Chief innovation officer
Editor-in-chief

VPs/Directors/Heads/Managers of

Community relations/engagement
Content
Corporate affairs
Corporate communications
Crisis management
Digital content
Editorial
External communications
External relations
Internal communications
Marketing
Marketing communications
Media relations
PR and communications
Public affairs
Public information
Public relations
Reputation
Social media
Stakeholder management

Government/Agencies/Consultants

Agency account manager
Agency principal
Client success manager
Copywriter
Journalist
PPC, SEM, and content strategist
Publicist
Public relations specialist
Relationship manager
SEO specialist
Spokesperson
Technical writer

WHY YOU NEED TO BE THERE

P

Power-packed learning

Be inspired by top communicators and walk away with practical insights you can apply immediately.

R

Results-driven playbooks

Learn what’s working now for today’s leading brands – from measurement and monitoring to crisis readiness and AI-ready communications.

A

nchor your community

Plug into a network of like-minded and forward-thinking PR professionals to exchange ideas, share lessons, and build relationships that will last beyond the event.

S

Sharpen your expertise

Strengthen your core PR skills – from media relations and campaign planning to executive comms, while boosting your crisis and leadership readiness.

I

Industry leading solutions

Get the frameworks that will help you tackle complex challenges, adapt fast, and deliver with confidence.

A

ctivate your next opportunity

Meet the people shaping the industry, and spark conversations and collaborations that open doors.

Download the brochure now!

OUR Reach

5,600,000

Website page views

2,600,000

Website users

50,200,000

Digital campaign reach

181,000+

Facebook followers

44,200

LinkedIn followers

16,500

Instagram followers

2026 SPONSORS & Partners

TITLE SPONSOR

GOLD SPONSOR

EVENT PARTNER

BE OUR EXPERT PARTNER

Backed by 13 years of rigorous industry research, PR Asia is the premier platform for top communications and PR solution providers. Partner with us to build long-term relationships with senior communications leaders, PR decision-makers, and reputation strategists from leading brands across the region.

Whether your objective is brand exposure, lead generation or expanding your industry networks, MARKETING-INTERACTIVE will help you achieve your business goals. Speak to us today at partnerships@marketing-interactive.com to find out how we can help bring you closer to your 2026 business goals.

Request sponsorship kit

FIve key reasons why you need to partner with us

Own the conversation

Position your brand as a thought leader at the centre of the industry’s most important conversations. Share perspectives that will shape the agenda, engage directly with PR and communications decision-makers, and stay top-of-mind long after the conference has ended.

Showcase your strength

Be seen as THE solution provider. Showcase your cutting-edge products and services that will empower PR, communications, and business leaders to move faster, lead smarter, and drive real transformation.

Engage on your terms

From podcasts and roundtables to VIP networking and speaking slots, choose how you want to show up. We’ll provide the platform, and you bring the perspectives that will drive change and shape what’s next for PR.

Tap into industry intelligence

Gain real-time insights from PR’s sharpest minds. Leverage live polls, community surveys, and on-ground discussions to understand your audience and position your solutions where they matter most.

Expand your reach

Grow your cross-border pipeline. Break into new markets and generate high-value leads through direct conversations, premium content touchpoints, and in-person engagements that convert decision makers into measurable sales results.

REQUEST SPONSORSHIP KIT

Past attendees of PR Asia MALAYSIA

Representatives at PR Asia Malaysia include senior PR and communications leaders, corporate affairs and public affairs heads, branding and reputation executives, crisis and media relations specialists, as well as business owners and entrepreneurs.