Benjamin “Mr Miyagi” Lee

Associate Director

APRW

Benjamin “Mr Miyagi” Lee is one of the founding fathers of Singapore’s online space, crafting compelling content and strategic narratives for over two decades. As associate director at APRW, he brings a unique blend of creative storytelling and strategic communications expertise to one of Singapore’s leading integrated communications agencies.

A “platform-agnostic” storyteller, Lee has built his reputation as a content creator, comedy writer, and playwright alongside his role as a sought-after strategic communications consultant. His creative credentials span from writing theatrical productions to developing digital content strategies, lending his expertise to help brands and organisations communicate effectively through every platform and touchpoint available to them.

Lee is a firm believer in couching facts and information in story-driven narratives, which have proven to be key drivers in effective communication and brand growth. His clients span various verticals including DBS Bank, Singapore Airlines Group, Volkswagen, and numerous FMCG brands. Most of Singapore’s public sector, non-profit organisations and government ministries have benefited from his approach in strategic and tactical communications, including major national campaigns and social media strategy initiatives.

What sets Lee apart is his knack for being a “story archeologist” with an ability to sniff out narratives that can form powerful elements of any communications objective. This unique skill, combined with his deep understanding of Singapore’s media landscape and content creation expertise, positions him to deliver transformational communications solutions across APRW’s diverse client portfolio in the Asia Pacific region.