Pamela Phua

Managing Partner, Southeast Asia

Media OutReach Newswire

Pamela Phua is managing partner, Southeast Asia at Media OutReach Newswire – the first global newswire founded in Asia Pacific. In this role, she champions Singapore and Southeast Asian brand expansion into global markets, serving companies and governments seeking to build corporate reputation and brand trust internationally.

Phua brings over 20 years of experience in public relations and integrated communications, including leadership roles at consultancies and senior in-house roles at airlines Scoot and HK Express.

As a first-hand user of Media OutReach Newswire’s Total PR and Communications Solution, Phua advocates strongly for its capabilities: a network spanning 190+ countries and territories, reaching 200,000+ journalists across general news and 500+ trade categories, with guaranteed verbatim postings on 70,000+ real, authoritative news sites.

Unlike legacy newswires, it offers targeted journalist access via a proprietary database, unlimited trade news, and AI-powered discoverability through JSON-LD schema markup for LLM citation – with industry-first PR Campaign Intelligence reporting delivering measurable ROI.