Adeline Ong

SVP, Head of Group Strategic Communications & Branding
Frasers Property 

A curious individual who thrives well with change, Adeline is passionate about people and purpose. She has a diverse 25-year career comprising in-house and agency experience across Marketing, Corporate and Marketing Communications with MNCs, including Frasers Property Limited, Viacom, Hewlett-Packard and Burson-Marsteller.

At Frasers Property, Adeline is tasked to shape the Group’s strategic communications and branding efforts – internally and externally, enhance Frasers’ corporate brand positioning and ensure a consistent brand identity across its growing multi-national portfolio in Asia Pacific and Europe. In addition, she leads the Group’s strategic direction around community investments and is a member of the Diversity & Inclusion taskforce.

Prior to Frasers, she was the VP of Corporate and Brand Communications for Asia Pacific at Viacom where she spent six years driving the storytelling and branding in media entertainment. During her 12-year tenure with HP, she spent her later years heading an APAC team on multi-stakeholder communications and enterprise marketing for the Imaging and Printing Group.