Bertha Cheung

Head of Public Relations, APAC

Qatar Airways

Bertha Cheung was first appointed as Qatar Airways’ Head of Public Relations for APAC in 2019 and rejoined the airline again in 2023. Based in Singapore, she is responsible for Qatar Airways’ communication strategies for APAC covering 14 countries in the region.

Bertha oversees Qatar Airways’ communication functions including media relations, crisis communications, branding communications, and event management. She is also in charge of large-scale Qatar Airways projects and events on both regional and global levels, ranging from product and destination launches to sponsorship activities such as Formula One, FIFA etc. She’s played a pivotal role in Qatar Airways’ communications strategies, particularly for the airlines’ post-pandemic recovery, and is credited for the airline winning various PR industry awards in the region.

A seasoned communication leader with a journalism background, Bertha brings over two decades of experience in the full communication spectrum, with wide exposure in myriad industries ranging from international FMCG, luxury, public healthcare, real estate, tech to aviation. Prior to Qatar Airways, she held prominent communication leadership roles in international organizations such as Singapore Airlines, Samsung and the LVMH Group.

Bertha graduated with a Bachelor of Communication Studies with Honours majoring in journalism from Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore.