Nina Yusman

Global Lead, Health Strategy and PR

Zespri International

Nina Yusman is a communications chameleon with over a decade experience of shaping brands that span baby formula to beauty serums. Passionate about marrying purpose with PR, she’s worked on campaigns to help kids eat better, youths get more resilient, and love win. From launching global campaigns with Harvard-endorsed whitepapers or wrangling 10-step Korean skincare secrets, she thrives on consumer insights and bold storytelling. Her toolkit? Strategy, stakeholder savviness and a side of spunkiness. In her current role, she works with markets around the world to discover and fall in love with Zespri Kiwifruit. She’s held positions at various agencies – MullenLowe Salt, Touch PR Asia and Lewis.