Peilin is an integrated marketer with over 15 years in leading consumer brands in Singapore and ASEAN. She is focused on building memorable consumer experiences in stores and online, via content creation, 360 media and customer relationship management.

She has worked through the ranks in the communications world, having been an advertising suit, a freelance designer, a media strategist and marketer of the world’s most iconic brands. Blue-chip businesses which she has grown include Nespresso, Johnson & Johnson, Procter & Gamble, Tiger Beer and DBS, in markets including Singapore, Indonesia, Thailand, Malaysia and Vietnam.

She is a TedX speaker and has been invited to speak by the National Youth Council, Publicis Media and Republic Polytechnic. Peilin has also volunteered for 15+ years with the National Library Board to encourage creative learning and book reading among children. In her personal time, she is working with the Ministry of Sustainability & Environment to improve the waste problem, through developing a mobile app called DabaoRight.