CONTENT AS
A COMPETITIVE EDGE
WHEN
June 17, 2025
TIME
9:00am – 5:00pm (HKT)
WHERE
Hong Kong
SOCIAL
#CONTENT360
attendees
speakers
case studies
LAUNCH PRICE OFFER EXPIRES IN:
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ABOUT CONTENT360 Hong Kong
Content360 is one of MARKETING-INTERACTIVE’s core conferences. Running across Asia for the past 12 years, it brings together the finest in the content marketing industry from Singapore, Hong Kong, Malaysia and the Philippines. Rooted in extensive research, the conference delivers impactful, relevant, and engaging sessions that tackle real-world issues plaguing modern day marketers.
At Content360 Hong Kong, experts in the region will help you gain a competitive edge over your competition by sharing their experiences with the latest AI tools, discussing how they’re reframing product narratives to win over picky customers, and how they are imbuing marketing messages with creativity and joy! The power of content to evoke feelings and inspire purchases is relevant like never before!
2025 SPEAKERS
If you would like to suggest a speaker/topic or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.
Mingo Tsang
Director, Marketing and Branding
Tony Chow
Vice President, Digital Marketing
Ding Ma
Creative and Brand Director
Lan Kwai Fong Group
Eric Lin
General Manager (Hong Kong, Macau and Taiwan)
Lee Kum Kee (Hong Kong)
Rita Fan
Head of Marketing – Ice Cream & Chilled Businesses
Gian Chan
Associate Director
Sanrio Global Asia
Athena Cheung
Director – Marketing, Brand SHISEIDO
KEY TAKEAWAYS FOR 2025
2025 will be the year that separates the best from the rest! Marketers will meet budgetary shortfalls head-on, go beyond the experimentation phase for AI tools, and create content at a faster pace. Marketers will need to display the full range of their creative capabilities to spark joy that can inspire and convert sceptical audiences.
Our conference in Hong Kong will be centred around three key themes:
AI-Enabled Storytelling
Marketers are using generative AI tools to deliver a never-ending wave of extraordinary content to “wow” the target audience – whether it be through videos produced by generative AI platforms or by creating a broader array of visual assets for a personalised content marketing effort. Do you know how to use AI all day every day? Do more with less and increase your ROI using AI and learn from the best that know how!
Awakening Ideation
Only the marketers who can sell a “hero brand” or a story that positions their brand as a saviour or a solution to a customer’s problems will get the hard-earned consumer dollars because why would customers spend if they’re not convinced they’re getting value for their money and/or feel like they’re part of an exclusive crowd getting a premium experience. Do you have the makings of a hero brand? Does your content marketing succeed in winning over your target audience in a crowded landscape? Make Your Customers Feel Great Again so that you thrive (and not just survive)!
The Art of Modernisation
The brain’s frontal lobe is associated with creative thinking and it will have to be fully lit up to come up with the most eye-catching, funny, thought-provoking, attention-grabbing and inspiring creative ideas to win over a worrisome, deflated, cautious, worried, yet cash-rich consumers in Hong Kong and Greater China! Learn how traditional brands are modernising and the technology being utilised to enhance creative campaigns that cuts through the clutter and win attention!
WHO SHOULD ATTEND CONTENT360 Hong Kong?
Content360 is designed for the following, but not limited to:
Chiefs, presidents, vice presidents, directors, heads, managers, and executives:
- Content marketing experts
- Creative directors
- ECommerce/Live commerce specialists
- Experiential marketers
- Marketing officers
- Public relations experts
- SEO specialists
- Social media specialists
- Content creator/influencer/KOL managers
- Consumer insight specialists
Agencies:
- Brand consultants
- China marketing agencies
- Content marketing agencies
- Creative directors
- Digital strategists
- Full-service agencies
- Marketing agencies
- PPC, SEM, and content strategists
- PR agencies
WHY YOU SHOULD ATTEND Content360 Hong Kong?
C
Content in its many forms
Video, audio, text or even in-person technology enabled experiences – we will discuss them all!
O
Only large-scale content marketing conference of its kind in Hong Kong:
After bringing it to Hong Kong in 2023, we will continue to foster conversations around the core marketing function. The conference will take place mere weeks after Content360 – Singapore.
N
Networking
Attendees regularly commend MARKETING-INTERACTIVE for our comprehensive networking opportunities at conferences, award shows, and other bespoke events. Attend the conference sessions and find just the right conversations you need to discuss matters of importance to your team with your peers.
T
Technology
Its impact is being felt across the world with software and hardware revolutions taking place – trade notes with your peers and meet some of the technology and solution providers relevant to marketing departments.
E
Elevate your perspective
Not everything you need can be found within your industry. Why not attend a conference where you can find speakers from a diverse range of industries. Hear from them as they share their pain points, their solutions, and then consider applying their suggestions to your own situation.
N
Nurture your knowledge
Throughout the conference, gain practical advice on real problems through business case studies, thought-provoking panels, and debates that will spark discussions and open debates on controversial ideas.
T
Thought leadership
Get inspired by visionary leaders who have unique perspectives on business, technology, and life, and learn how to align strategic initiatives to business goals in your marketing plans.
OUR Reach
46,660+
X followers
50,000+
eNews subscribers
183,500+
Facebook followers
35,500
LinkedIn followers
11,000,000
Digital campaign reach
4,700,000
Website page views
BE OUR EXPERT PARTNER
Content360, returning for a third year, is the premier mid-year conference in Hong Kong. Partner with us if you are looking to build long-lasting relationships with marketing leaders and decision-makers in Hong Kong. Whether your objective is brand exposure, lead generation or expanding your industry network, MARKETING-INTERACTIVE will help you achieve your business goals.
Speak to us today at partnerships_northasia@marketing-interactive.com to find out how we can help bring you closer to your 2025 business goals.
Why SPONSOR Content360 Hong Kong
Check out our previous sponsors at Content360
PAST ATTENDEES OF CONTENT360 Hong Kong
Representatives included heads of marketing, heads of branding, content directors, social media directors, marketing directors CMOs, and more.
WHAT OUR ATTENDEES LOVED ABOUT CONTENT360
Don’t hear it from us, hear it from our community directly why Content360 Hong Kong is a must event to attend!
It's been a great platform to see how other brands do content
Deputy Executive Manager, Community Marketing (Content Management)
Loved the marketing activation examples
Regional Head of Marketing
Very insightful
Brand Manager
Thank you for an informative day exploring marketing and AI. Great topics and learning
Assistant Director, Marketing
Content covers key trends which are useful to keep my team up to date
Marketing Director, Strategy & Performance
fruitful gathering for marketers
Head of Marketing - Ice Cream and Chilled Business
A good opportunity to know about marketing trends in other industries
Senior Marketing Communication Manager
PHOTO GALLERY
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