Agenda
June 17, 2025
8:30 AM
Registration and networking breakfast
9:00 AM
Welcome and opening remarks
Rezwana Manjur
Editor-in-chief
MARKETING-INTERACTIVE
Plenary sessions
9:05 AM
[Fireside chat]
Remembering your roots: The role of content, culture and tech in an AI-driven era
9:35 AM
[Standalone presentation]
Going beyond static content: The role of video content in driving sales conversions
POWER HOUR: CONTENT MARKETING TODAY
Hear from three marketers on three topics of interest relevant to brands today!
10:05 AM
“Responsible AI”: Understand the evolving legal regulations, protect your IP as AI generated content explodes
10:20 AM
Rise of interactive text-based marketing: Conversations, comments and threads
10:40 AM
How to scale up your content engine in the era of “northbound” consumption
11:00 AM
Networking break
11:30 AM
[Standalone presentation]
Content marketing for targeted audiences: A new creative era with byte-sized content, short videos, and influencers
12:00 PM
[Panel discussion]
Inbound marketing mastery: Utilising creativity and technology to create a user-generated content goldmine
12:30 PM
Lunch
1:30 PM
Content showcase
Hear about award-winning campaigns
1:45 PM
[Standalone presentation]
Content marketing in China: Compliance, planning, collaboration, and localisation key despite headwinds
2:15 PM
[Standalone presentation]
Is a like on Xiaohongshu worth more?
2:45 PM
[Debate]
KOLs vs AI: How to go viral in 2025
3:15 PM
Networking break
3:45 PM
[Fireside chat]
Content strategy for premiumisation: Promoting a differentiated value proposition to thrive during disruption
4:00 PM
[Panel discussion]
Top priorities for allocating precious resources during budget season
4:30 PM
Closing remarks
Karen Wong
Deputy Editor - North Asia
MARKETING-INTERACTIVE
4:35 PM