REGISTRATION & NETWORKING BREAKFAST

Welcome and opening remarks

[Fireside chat]

Remembering your roots: Why brand, culture and content still matter in a tech-driven world

Moderator:

Panellist:

Inbound marketing mastery: Utilising creativity and technology to create a user-generated content goldmine

Panellist:

POWER HOUR: CONTENT MARKETING TODAY

3 marketers, 3 trending topics. Insights that every brand needs today!

“Responsible AI”: Understand the evolving legal regulations, protect your IP as AI generated content explodes

How to scale up your content engine in the era of “northbound” consumption

Rise of interactive text-based marketing: Conversations, comments and threads

NETWORKING BREAK

[Case study]

Content marketing for targeted audiences: A new creative era with byte-sized content, short videos, and influencers

[Case study]

Going beyond static content: The role of video content in driving sales conversions

NETWORKING LUNCH

CONTENT SHOWCASE by MARKETING-INTERACTIVE

Hear about inspiring award-winning campaigns.

[Case study]

Always relevant: Building content that endures in fast-moving markets 

[Case study]

Is a like on Xiaohongshu worth more?

[Fireside chat]

KOLs vs AI: How to go viral in 2025

NETWORKING BREAK

[Fireside chat]

Content strategy for premiumisation: Promoting a differentiated value proposition to thrive during disruption

Top priorities for allocating precious resources during budget season

Panellist:

Closing remarks by MARKETING-INTERACTIVE

End of conference