Agenda
June 17, 2025
8:30 AM
REGISTRATION & NETWORKING BREAKFAST
9:00 AM
Welcome and opening remarks
Rezwana Manjur
Editor-in-chief
MARKETING-INTERACTIVE
9:05 AM
[Fireside chat]
Remembering your roots: Why brand, culture and content still matter in a tech-driven world
Moderator:
Karen Wong
Deputy Editor - North Asia
MARKETING-INTERACTIVE
Panellist:
Douglas Young
CEO & Co-Founder
9:35 AM
Inbound marketing mastery: Utilising creativity and technology to create a user-generated content goldmine
Panellist:
Tony Chow
Vice President, Digital Marketing
Franklin Law
Marketing Director
Kylie Wong
Marketing & Communications Lead
Victorinox Asia Pacific
POWER HOUR: CONTENT MARKETING TODAY
3 marketers, 3 trending topics. Insights that every brand needs today!
10:05 AM
“Responsible AI”: Understand the evolving legal regulations, protect your IP as AI generated content explodes
10:20 AM
How to scale up your content engine in the era of “northbound” consumption
Gian Chan
Associate Director
Sanrio Global Asia
10:35 AM
Marketing where it matters: What the finance industry teaches us about localising content in China
Lina Li
Head of APAC Social Media
10:50 AM
NETWORKING BREAK
11:10 AM
[Case study]
When offline meets online: Reframing traditional media in a digitally-led strategy
Hilda Cheung
Marketing Director
CODY out of home
11:40 PM
[Case study]
Going beyond static content: The role of video content in driving sales conversions
Mingo Tsang
Director, Marketing and Branding
12:10 PM
[Case study]
Always relevant: Building content that endures in fast-moving markets
Rita Fan
Head of Marketing – Ice Cream & Chilled Businesses
12:40 PM
NETWORKING LUNCH
1:40 PM
[Case study]
More than a label: How Coke stay local and loved
Kelvin Au
Brand Lead, Coca-Cola
2:10 PM
[Case study]
The changing city feed: Where content, platforms and people are heading next
Bastian Wong
Founder & CEO
Flare Communications Group
2:40 PM
[Case study]
Is a like on Xiaohongshu worth more?
Tina Zhao
Marketing Director, Global Business Solutions
Xiaohongshu
3:10 PM
[Fireside chat]
The new viral formula: Blending KOL creativity with AI efficiency
Athena Cheung
Director – Marketing, Brand SHISEIDO
3:40 PM
NETWORKING BREAK
4:00 PM
[Fireside chat]
The journey to premium: Crafting value beyond product
Rommel Fuentebella
Senior Director, Premium Brands and Execution
4:20 PM
Top priorities for allocating precious resources during budget season
Panellist:
Eric Lin
General Manager (Hong Kong, Macau and Taiwan)
Lee Kum Kee (Hong Kong)
4:40 PM
Closing remarks by MARKETING-INTERACTIVE
Karen Wong
Deputy Editor - North Asia
MARKETING-INTERACTIVE
4:45 PM