REGISTRATION & NETWORKING BREAKFAST

Welcome and opening remarks

[Fireside chat]

Remembering your roots: Why brand, culture and content still matter in a tech-driven world

Moderator:

Speaker:

Inbound marketing mastery: Utilising creativity and technology to create a user-generated content goldmine

Moderator:

Panellists:

POWER HOUR: CONTENT MARKETING TODAY

3 marketers, 3 trending topics. Insights that every brand needs today!

Driving traffic and brand buzz: AI-native tactics and content solutions targeting Chinese-speaking audience 

How to scale up your content engine in the era of “northbound” consumption

Marketing where it matters: What the finance industry teaches us about localising content in China 

NETWORKING BREAK

[Fireside chat]

When offline meets online: Reframing traditional media in a digitally-led strategy 

Moderator:

Speaker:

[Case study]

Going beyond static content: The role of video content in driving sales conversions

[Case study]

Always relevant: Building content that endures in fast-moving markets 

NETWORKING LUNCH

[Fireside chat]

Owning the feed: Grace Chan on influence, identity and turning online clout into real-world impact 

Moderator:

Speaker:

[Case study]

The power of values, authenticity and engagement: Crafting content that resonates with Gen Z 

[Case study]

Is a like on Xiaohongshu worth more?

[Case study]

More than a label: How Coke stay local and loved 

NETWORKING BREAK

[Lightning Talk]

The new viral formula: Blending KOL creativity with AI efficiency 

[Panel discussion]

The journey to premium: Crafting value beyond product   

Moderator:

Panellists:

Closing remarks by MARKETING-INTERACTIVE

End of conference