Annie Wong

Global Director of CRM and Client Experience, Brand Marketing

Chow Tai Fook Jewellery

Annie is a dynamic senior global luxury lifestyle leader with an entrepreneurial spirit. She has international experience working in Europe, UK, Asia and North America, spanning across luxury travel & hospitality, high end jewellery, luxury retail & fashion, and arts, culture & entertainment. 

With over 18 years of experience in designing and directing global customer acquisition and loyalty programmes, clienteling & customer experience strategies, she possesses a deep understanding of global HNW, affluent and high-spending customers. Annie’s expertise focuses on building global CRM & customer loyalty strategies, luxury brand marketing & client experiences and strategic partnerships for global organisations.

Annie has previously worked within the arts, luxury hospitality and retail at The Royal Academy of Arts, Southbank Centre and The Bicester Collection in the UK.

She holds advisory roles in helping organisations to maximise customer lifetime value and to create high standards of customer excellence, personalised service and impeccable experiences with customer motivations and insight at the core.

Annie is also an avid foodie, who is passionate about the discovery of new culinary treasures and chooses travel destinations with the hopes of creating new memorable food experiences and adventures.