Abdul Sani Abdul Murad

Group Chief Marketing Officer

RHB Banking Group

With over 25 years of transformative marketing experience spanning Unilever, HSBC, and currently as the group chief marketing officer at RHB Banking Group, Abdul Sani Abdul Murad has left an indelible mark on the industry. From his humble beginnings at Unilever Malaysia to Thailand, he led branding teams, steering businesses to market leadership and earning numerous Business & Marketing awards.

At HSBC Bank Malaysia, he orchestrated structural changes which include launching the Islamic Bank franchise, expanding the affluent clientele, and spearheading digital channel commercialization. Now, as the group chief marketing officer at RHB, he breathes new life into the brand, resonating with younger, affluent segments, driving digital platform commercialization, and championing financial sustainability, supporting SME growth and community financial literacy.

Sani’s journey is defined by innovation, purpose, and impact which have garnered acclaim. He continues to shape the future of marketing with unwavering passion and purpose.