Agenda
13 May 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
9:00 AM
Satu Malaysia: Reigniting brand love through a community-first mindset
Rezwana Manjur
Editor-in-Chief
Bryan Loo
CEO
Loob Holding
9:45 AM
[Case study]
Zero-click world: Content strategies that win visibility
10:15 AM
[Panel discussion]
AI with intention: Mapping purpose, precision, and practicality across the content journey
Andrew Yeoh
Head of Brand and Marketing
Sagar Paranjpe
Vice President of Marketing
10:45 AM
Morning break
11:15 AM
[Case study]
Who says B2B marketing has to be boring?
11:45 AM
[Case study]
Old soul, new story: The modern magic of nostalgia marketing
How Yuan Yi
Chief Marketing Officer
Mamee Double Decker
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
[Panel discussion]
Culture in motion: Embedding your brand in moments that matter
Farhana Mohd. Nasir
Director, Marketing and Channel Strategy Planning
Kung Suan Lay
Marketing Director
2:00 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
Lean, local, and loud: Creating a big impact with small budgets
[Power Hour Case Study #2]
60 seconds to stay: Crafting micro-dramas that echo, scale, and stick
[Power Hour Case Study #3]
Fandom culture: Turning sports influence into brand impact
3:00 PM
Afternoon Break
3:30 PM
[Case study]
Anchored in belief: Community building through values-driven storytelling
Nafees Khundker
Group Managing Director and CEO
4:00 PM
[Panel discussion]
Back to basics: Leading with heart in the age of intelligent content
Diana Boo
Chief Marketing Officer
Elida Wong
General Manager – SEA and India
Evelyn Lee
Marketing Director
4:30 PM
Content Champions is a segment in which we highlight brands who have made a significant impact in the content marketing space through their executions. The campaigns were first shortlisted for Marketing Excellence Awards 2025 and were further evaluated by the editorial and content team to make the shortlist. During this segment we will be sharing what made these specific brands stand out.
4:45 PM