Agenda
13 May 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
9:00 AM
Satu Malaysia: Reigniting brand love through a community-first mindset
9:45 AM
[Case study]
The creative accelerator: How brand-attuned Gen AI powers human imagination
10:15 AM
[Panel discussion]
AI with intention: Mapping purpose, precision, and practicality across the content journey
10:45 AM
Morning break
11:15 AM
[Case study]
Lean, local, and loud: Creating a big impact with small budgets
11:45 AM
[Case study]
Old soul, new story: The modern magic of nostalgia marketing
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
[Panel discussion]
Culture in motion: When creativity and content collide
2:00 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
Trust issues? The rise of AI influencers
[Power Hour Case Study #2]
60 seconds to stay: Crafting micro-dramas that echo, scale, and stick
[Power Hour Case Study #3]
Zero-click era: How to win when AI answers first
3:00 PM
Afternoon Break
3:30 PM
[Case study]
Anchored in belief: Community building through values-driven storytelling
4:00 PM
[Panel discussion]
Back to basics: Leading with heart in the age of intelligent content
4:30 PM
Content Champions is a segment in which we highlight brands who have made a significant impact in the content marketing space through their executions. The campaigns were first shortlisted for Marketing Excellence Awards 2025 and were further evaluated by the editorial and content team to make the shortlist. During this segment we will be sharing what made these specific brands stand out.
4:45 PM