Agenda
13 May 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
Lee Shin Yiing
Senior Journalist
9:00 AM
[Fireside chat]
Satu Malaysia: Reigniting brand love through a community-first mindset
Rezwana Manjur
Editor-in-Chief
Bryan Loo
CEO
Loob Holding
9:45 AM
[Case study]
Rethink healthy: Challenging cultural myths to make wellness feel achievable
Asha Nair
Director, Brand and Corporate Communications
10:15 AM
[Panel discussion]
AI with intention: Mapping purpose, precision, and practicality across the content journey
Neeraj Gulati
Moderator
Andrew Yeoh
Head of Brand and Marketing
Sagar Paranjpe
Vice President of Marketing
10:45 AM
Morning break
11:15 AM
[Case study]
The stoke factor: Transforming shared moments into movements on social
Sangeet Singh
Head of Marketing, SEA
GoPro
11:45 AM
[Case study]
Old soul, new story: The modern magic of nostalgia marketing
How Yuan Yi
Chief Marketing Officer
Mamee Double Decker
12:15 PM
Networking lunch
1:15 PM
Brand trivia!
1:30 PM
[Panel discussion]
Culture in motion: Embedding your brand in moments that matter
Lee Shin Yiing
Senior Journalist
Chan May Ling
Head of Brand and Marketing Services
Farhana Mohd. Nasir
Director, Marketing and Channel Strategy Planning
Kung Suan Lay
Marketing Director
2:00 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Power Hour Case Study #1]
Lean, local, and loud: How micro-creators build the connection that big budgets can’t buy
Shermaine Wong
Founder and CEO
Cult Creative
[Power Hour Case Study #2]
From stickiness to significance: How micro drama builds brands
Lam Pui Yuee
Head of Innovations, Insights and Marketing Excellence
[Power Hour Case Study #3]
Not cheesy at all: Can AI tell a festive story that truly feels human?
Julia Rybalchenko
Head of Marketing APAC
3:00 PM
Afternoon Break
3:30 PM
[Case study]
Anchored in belief: Community building through values-driven storytelling
Nafees Khundker
Group Managing Director and CEO
4:00 PM
[Panel discussion]
Back to basics: Leading with heart in the age of intelligent content
Aina Nadzir
Moderator
Diana Boo
Chief Marketing Officer
Elida Wong
General Manager – SEA and India
Evelyn Lee
Marketing Director
4:30 PM
Content Champions is a segment in which we highlight brands who have made a significant impact in the content marketing space through their executions. The campaigns were first shortlisted for Marketing Excellence Awards 2025 and were further evaluated by the editorial and content team to make the shortlist. During this segment we will be sharing what made these specific brands stand out.
4:45 PM