2025 Speaker's Profile

Axiata_Fernie Jasmine

Ahmad Nasyami Mihat

Head of Marketing

Hyundai Malaysia

Ahmad Nasyami Mihat brings nearly three decades of professional excellence, with over 20 years dedicated to shaping the automotive industry’s marketing landscape in Malaysia and global markets. He currently serves as the head of marketing at Hyundai Malaysia, where he is laying the foundation for the brand’s marketing and communications division.

Prior to joining Hyundai, Nasyami led marketing for Proton’s International Sales Division, where he drove revenue growth, expanded market presence, and elevated brand perception across key regions including Brunei, Egypt, Pakistan, and South Africa. Renowned for his strategic leadership and ability to manage high-performing, multicultural teams, he launched impactful campaigns and product introductions that delivered record-breaking results and lasting brand impact.

With a career marked by impactful product introductions, strategic market penetration, and exceptional brand management, Nasyami is a passionate and results-driven professional committed to setting new benchmarks in global marketing. His expertise spans strategic planning, brand building, 360-degree marketing execution, and fostering enduring stakeholder partnerships.

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