Catherine Yap

Asia Marketing Director

Mars

Catherine Yap is a performance-driven, strategic demand leader with a proven ability to align commercial goals, brand ambition, and organisational performance. She consistently delivers measurable growth through consumer-focused strategies, uniting high-impact execution with deep market insight and cultural relevance across diverse Asian markets.

As Asia marketing director at Mars, Yap leads with an entrepreneurial mindset, shaping strategies that unlock new growth opportunities and sustain competitive advantage. She fosters a culture of innovation, collaboration, and operational excellence, leveraging technology, data, and media innovation to deepen consumer engagement. Her philosophy is clear: long-term brand success is built at the intersection of creativity, strategic discipline, and an unwavering focus on the consumer.