Diana Boo

Chief Marketing Officer

Boost

Diana Boo is a mission-driven chief marketing officer with over 20 years of experience in integrated marketing and advertising. Her expertise spans branding, media, content, social media, CRM, CLM, partnerships, and O2O strategies. She has led high-performing teams with a leadership style rooted in compassion, trust, and collaboration—always prioritising open dialogue and team growth.

Boo is known for her ability to drive business performance through customer-centric strategies, particularly in navigating the shift from traditional to digital marketing. Her passion for innovation and commitment to excellence has created environments where creativity thrives, and teams are empowered to aim higher.

Before joining Boost, a regional fintech leader, she was the chief marketing officer at Lazada Malaysia, where she led the team to win multiple accolades, including Marketer of the Year and Innovator of the Year at the Marketing Excellence Awards 2021.

Outside of work, Boo enjoys travelling, exploring new cuisines, and collecting art from local artists. She also indulges in weekend arts and crafts workshops—discovering a natural flair for flower arrangements.