Evelyn Lee

Marketing Director

Subway Malaysia

Evelyn Lee brings over 19 years of experience in the F&B industry, with a deep understanding of market dynamics and a strong track record in building effective, insight-led marketing strategies. She currently serves as marketing director at Subway Malaysia, where she focuses on driving brand growth through localised innovation, digital transformation and strategic partnerships to create deeper, more meaningful connection with consumers. 

Prior to this, Lee was the head of marketing at Secret Recipe Cakes & Café Group where she spent a decade shaping brand stories rooted in customer trust and relevance. During her tenure, she’s led multiple award-winning campaigns, earning recognition at both regional and global levels.