Lam Pui Yuee

Head of Innovations, Insights and Marketing Excellence

Nestlé Malaysia

As head of innovations, insights and marketing excellence, Lam Pui Yuee leads the shift to consumer-first innovation by integrating deep consumer insights into every stage of product development and communication, ensuring that new launches and campaigns resonate authentically with evolving consumer needs and aspirations. She fosters cross-functional collaboration culture, embedding design thinking, and leveraging digital and data-driven approaches to accelerate innovation and drive growth. She is also passionate about advancing marketing excellence amongst young brand builders, through mentoring, leading strategic workshops and building a growth mindset culture that embraces experimentation and continuous improvement. 

These days, Lam is exploring AI to unlock new possibilities and fuel creative solutions, while seeking new approaches to business challenges to drive meaningful and lasting impact.