Lee Shin Yiing

Senior Journalist

MARKETING-INTERACTIVE

Lee Shin Yiing is a senior journalist at MARKETING-INTERACTIVE, covering news and insights for advertising, marketing, communications, and branding. She has a keen eye for how Southeast Asia’s rich culture weaves into bold campaigns and punchy ads, and she also hosts the MARKETING CONNECTED podcast series.

Before stepping into the world of marketing, Lee led the newsroom at BFM 89.9, where she covered politics, corporate news, economics, and public policy in Malaysia. In addition to presenting the morning news, she has interviewed some of Malaysia’s most prominent business leaders and politicians.