Agenda
Day 1, 6 April 2027
8:00 AM
Registration
8.50 AM
Welcome remarks
9:00 AM
[Opening session]
Worldbuilding: When brands become universes of their own
10:00 AM
[Case study]
Mapping channel relevance for optimising content performance and conversion
Morning break
11:00 AM
[Panel discussion]
Harnessing the branded entertainment advantage with microdramas
11:30 AM
[Case study]
Autoplay is not engagement: Decoding the next era of content effectiveness measurement
[Case study]
Why retail media could be your next brand-building engine
12:30 PM
Brand poll!
12:45 PM
Networking lunch
1:45 PM
[Panel discusssion]
Brand, content or conversion? A CEO’s hot take on marketing
2:15 PM
Power Hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Case Study]
Converting the shoppertainment opportunity into commercial impact
[Case Study]
A differentiation imperative: Embedding brand distinctiveness into every campaign
[Case Study]
Your friendly neighbourhood ChatGPT is getting ads — what does that mean for marketers?
3:15 PM
Afternoon break
3:45 PM
[Case study]
Sloponomics: Keeping things fresh amidst the generated content flood
4:15 PM
[Panel discussion]
Orchestrating content for the AI-led customer journey
4:45 PM
End of day one conference
6:30 PM
Content360 Awards
The Content360 Awards will shine a spotlight on the most outstanding content marketing, celebrating brands that have excelled not just in advertising, but in true content excellence. Held at the same venue as the conference and judged by top marketing and advertising leaders, the awards will look beyond the applause. We will break down exactly why the winning work stood out, uncovering the insights, craft, and strategies that made these campaigns exceptional.
8:00 PM