WHEN
6 – 8 APRIL 2021
TIME
9AM – 5PM (SGT)
WHERE
ONLINE – VIRTUAL
SOCIAL
#CONTENT360
Attendees
What’s new in 2021?
Content 360 is not a conference just about ideas and concepts, it’s about how to take the steps to put those ideas into action. Our speakers will break down their inspiring visions and content experiences into concrete next steps through a series of virtual conference sessions.
Whether you’re in Singapore or wherever you are across APAC, the pass includes opportunities to network within Content 360 community, access tons of content, hear main stage speakers and get the answers to your content dilemmas – everything you’ve come to love from Content 360!
Three jam-packed days of hands-on learning, success stories, industry trends, tailored for both B2B and B2C businesses
CONTENT PRODUCTION
Deep dive into some of the most successful and creative marketing campaigns that not only went viral, but is able to show the real statistical impact of content marketing.
Sessions include:
- Short form mobile video storytelling
- Create brand personality that leaves a lasting impression
- Creative watercooler marketing
- Building a brand community and re-evaluate your brand value
CONTENT DISTRIBUTION
Discover some of the tips and tricks to how you could win the battle of attention and effectively present your content to your audience.
Sessions include:
- Powering content strategy with technology
- Exploring the possibilities of immersive advertising with 5G
- Modern marketing in the gaming industry
- Optimising your content for livestreaming
CONTENT MONETISATION & B2B CONTENT MARKETING
Learn how you could create content that converts and explore some of the key content strategy tailored just for B2B businesses.
Sessions include:
- Psychology of persuasion
- Content monetisation with subscription model
- Social media marketing for B2B
- Conversion optimised SEO strategy
Powerful Insights & Effective Strategies From
Meet Your Industry Experts

Kane Lim
Co-creator & star of Netflix's 'Bling Empire'
US

Fernie Jasmine
Head of Brand & Communications
Axiata, Malaysia

Mark Tipper
Regional Creative Director
JLL, APAC

Bhaskar Choudhuri
Chief Marketing Officer
Lenovo, APAC

Julie Purser
VP Marketing, Loyalty & Partnerships
Marriott International, APAC

Lynette Pang
Assistant Chief Executive (Marketing)
Singapore Tourism Board (STB), Singapore
Speakers
Announcing the first line-up of world-class leaders headlining Content 360 2021
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com

Kane Lim
Co-creator & star of Netflix's 'Bling Empire'
US

Fernie Jasmine
Head of Brand & Communications
Axiata, Malaysia

Adrien Lahoussaye
Head of Content & Innovation
Banyan Tree Hotels & Resorts, Singapore

Raushida Vasaiwala
General Manager
Celtra, APAC

Prabhjeet Singh
Director, Marketing
Cisco, APJC & India

Mohit Gupta
Head of Marketing & Social
Deutsche Bank, APAC

Neelesh Suryavanshee
Regional Chief Marketing Officer
Fonterra, SEA

Roy Teo
Assistant Director, Integrated Communications and Marketing
GovTech, Singapore

Basker Rangachari
Chief Marketing Officer (Products & Marketing)
Home Credit, China

Anjali Kalia
AVP Digital Marketing
IHH Healthcare, Singapore

Elaine Tan
Head of Partnerships
iQIYI International, SEA

Mark Tipper
Regional Creative Director
JLL, APAC

Parth Patel
VP Marketing
Kerry, APMEA

Bhaskar Choudhuri
Chief Marketing Officer
Lenovo, APAC

Bryan Loo
CEO & Founder
Loob Holding, Malaysia

Violet Lim
CEO & Co-Founder
Lunch Actually Group, Singapore

Bernard Yong
Head, Strategic Marketing & Brand Experience

Sagar Paranjpe
Head of Strategy & Creative
Malaysia Airlines, Malaysia

Pierre Pang Hee Ta
Group Executive Director
MAMEE Double Decker, Malaysia

Kestrel Lee
Digital Lead, Media and Technology
MARKETING-INTERACTIVE

Julie Purser
VP Marketing, Loyalty & Partnerships
Marriott International, APAC

Diogo Martins
Lead, Content & Community at Bloomr.SG
Mediacorp, Singapore

Sheila Rasu
VP Marketing & Communications
NBA, Asia

Venaig Solinhac
SVP & Chief Marketing Officer
Olam International, Singapore

Yoshiaki Okura
Regional Chief Marketing Officer – Hair Care
P&G, APAC Focus Market

Sushmita Mohapatra
Head of Content Marketing & SEO
PropertyGuru Group, Singapore

Jacqueline Alexis Thng
Partner
Prophet, Singapore

Muhammad Ihza Muzakki
Head of Digital Marketing – Pocari Sweat & Ion Water
PT Amerta Indah Otsuka, Indonesia

Jacqueline Loh
Former VP, Marketing
Scoot, Singapore

Lawrence Yip
SVP & Chief Marketing Officer
Sembcorp Urban, Singapore

Aisha Chaudhry
Regional Head of Strategic Marketing
Siemens, APME

Lynette Pang
Assistant Chief Executive (Marketing)
Singapore Tourism Board (STB), Singapore

Jayme Tan
Head of Rental
Style Theory, Singapore

Mitch Waters
SVP - Southeast Asia, India, Australia & New Zealand
The Trade Desk

Kartik Khare
Global VP Product Strategy & Innovation
Tupperware, Singapore

Mark Melling
Head of RYOT Studio & 5G Lead
Verizon Media, EMEA

Mark Pontrelli
Director, Creative Content
Wella Company, US

Esther Au Yong
Editor in Chief (News & Finance)
Yahoo, Singapore
Learn how you could differentiate your brand with others online
Since COVID-19 has hit the globe, everyone began to shift or expand their businesses online. In other words, you are competing with most, if not all brands in a global scale.
In addition to the steep incline of competition online, companies often allocate little budget for the content team. Thus, content specialists often have to be innovative and creative in distributing their spending to achieve the highest possible reach and engagement online.
Join the conversation with our panel of experts through a series of virtual sessions covering the most pressing challenges faced by content marketers today such as:

Content fatigue

Scaling content across various digital channels

Limited resources to produce content across various digital channels

Localisation of content

Proving the ROI of your content marketing efforts

Navigating to consumers’ shifts to mobile
Who Should Attend?
• Content marketing strategists who wish to learn how to create content that organically reaches their target audience.
• Marketers who wish to strengthen and enhance consumer engagement on each digital platform.
• Entrepreneurs who wish to effectively capitalise on digital channels and platforms especially as budgets are tight.
See what our 2020 attendees have to say about our very 1st content 360 week virtual conference
HERE ARE SOME OF THE GREAT BRANDS WHO JOINED US IN 2020

Sponsors
We’re pleased to be able to offer sponsors a wide range of personalised exhibition and digital activation opportunities to meet their business objectives and engage with the Content 360 community across lead generation, thought leadership and brand awareness.
Get in touch with us today at partnerships@marketing-interactive.com to find out more.
Engage with >250,000 Decision Makers & Influencers in Asia

1,000,000+
Digital Campaign Impressions

500,000+
Digital Campaign Reach

130,000+
Email Campaign Recipients

200,000
eNews Subscribers

182,000
Facebook Followers

47,500
Twitter Followers

81,000+
Content 360 Website Pageviews (2020)

709,000+
MARKETING-INTERACTIVE Website Average Pageviews Per Month (2020)
8 Solid Reasons To Be Our Partner

Brand exposure
It’s time to shine the spotlight on your brand. Expose your brand to the community that matters – Marketers and Business Leaders who are both influencers and decisions makers.

Brand positioning

Product showcase
Show off your suite of products and services that can empower marketers and business leaders drive performance and insights on a virtual platform.

Lead generation

Prospect engagement

Exclusive face to face networking
Take the opportunity to meet with content marketing leaders and decision makers for potential partnerships or sponsor private breakfasts and luncheons for a more intimate gathering.

Access Asia’s top brands
Our flagship series draws top brands from MNCs, government bodies, SMEs and start ups who are hungry to grow their digital marketing know-how and grasp of the tech stack required.

Gain insights – tap the collective mind
Using community surveys and polls – find out what’s on the minds of marketers and understand how your business solution can help them drive towards their commercial goals.
CONTENT MARKETING RELATED ARTICLES FROM MARKETING-INTERACTIVE
Stay ahead of news and insights about the people and companies who are movers and shakers of PR and communications in Asia. Click on the link to read the articles.