Alex Chan

Head of Brand, Communications and Marketing

Geneco

Alex Chan is the head of brand, communications and marketing at Geneco, and under his leadership, Chan has steered Geneco to become Singapore’s No.1 residential electricity retailer.

With over 20 years of extensive experience, Chan has also been instrumental in building various successful brands, from local to regional and even global, across the telecommunications, FMCG, utilities, and chemical industries.

From brand strategy, public relations, social media, and other marketing fields, he is an established subject expert, and with the campaigns he helmed, Chan has also led his team to win multiple prestigious awards across regional awards events.