Collin Tio

Associate Director

Kobe

Collin Tio is an associate director at KOBE, where he leads strategic influencer marketing campaigns for brands across Southeast Asia. He specializes in translating business objectives into effective creator-led strategies, combining data-driven insights with culturally relevant storytelling.

Founded in 2016, KOBE is a leading influencer marketing agency known for its creative ideation and results-driven campaigns, powered by proprietary influencer data and a patented management system. With access to over 14 million creators globally, KOBE connects brands with the right influencers to drive meaningful audience engagement.

Tio works closely with regional and global brands to deliver end-to-end solutions — from creator discovery to campaign execution and optimization. He is passionate about building scalable, long-term creator partnerships and frequently shares insights on influencer marketing trends and the evolving social commerce landscape.