2026 Judge's Profile

Axiata_Fernie Jasmine

Debra Soon

Group Head of Brand, Communications, Marketing and Experience

Singlife

Debra Soon leads an integrated brand, communications, marketing and experience team which partners business leaders to achieve revenue targets. She has spent over 30 years in regional leadership roles in media, and diversified conglomerates, covering the property, automotive and tech industries. She held bottom-line responsibilities as managing director of Channel NewsAsia and as chief customer officer of Mediacorp. Soon has also lead HR, regional IT, communications, projects and customer experience teams. Soon has a BSc in Economics and an MSc in International Relations from the London School of Economics and Political Science.

2026 Judges
Mansi Trivedi

Mansi Trivedi

B2B Strategy Lead

dentsu
Alex Chan

Alex Chan

Head of Brand, Communications and Marketing

Geneco

Pat Law

Pat Law

Founder

GOODSTUPH Singapore and Indonesia

Primus Nair Manokaran

Primus Nair Manokaran

Head of Creative

Our LEGO Agency, APAC

Jayss Rajoo

Jayss Rajoo

Director of Marketing

Pizza Hut Singapore

Joanne Theseira

Joanne Theseira

Chief Growth Officer, SEA and Chief Executive Officer

Publicis Communications Singapore

Kenneth Lim

Kenneth Lim

Assistant Chief Executive, Marketing Group

Singapore Tourism Board

Debra Soon

Debra Soon

Group Head of Brand, Communications, Marketing and Experience

Singlife