Dominic Law

CEO

Neopets

Dominic Law is the CEO of Neopets, assuming the position following a management buyout, driven by his enduring passion for the brand. Having played Neopets as a child after moving from Canada to Hong Kong, Law discovered the first online community he was ever a part of; a whimsical digital world that helped him stay connected with friends.

Now at the helm, Law focuses on revitalizing the Neopets universe, from gameplay and storytelling to real-world collaborations, licensing, and merchandising. Under Law’s leadership, Neopets has entered a period of renewed growth, with major game improvements, a threefold increase in monthly active users, and the company’s strongest revenue in a decade. Law’s vision is to reimagine Neopets for a new generation, while honoring its legacy as a cultural phenomenon of the 2000s.