Jacqueline Loh

Former VP, Marketing
Scoot, Singapore

Jacqueline is an expert marketer with over 20 years of experience in consumer marketing across FMCG, QSR and Travel categories. From 2014 to 2020, Jacqueline helmed the marketing function at Singapore Airlines’ subsidiary regional LCC Scoot, responsible for driving Scoot’s consumer experience strategy across digital, brand, social and growth marketing,

Jacqueline is credited for leading the marketing transformation for Scoot. In a category rife with commoditisation, Jacqueline was able to elevate Scoot and give the brand a voice that resonated across cultures as diverse as Japan and India. The social-first brand strategy “Escape the Ordinary” was centred on a Purpose that millennials and Gen X alike could rally behind.

To support the ambitions to scale the business across APAC, Jacqueline built the sustainable digital acquisition framework that integrated and optimised a full-funnel approach and successfully scaled Scoot’s daily revenue 11X over 2014 to 2019.