2026 Judge's Profile

Axiata_Fernie Jasmine

Mansi Trivedi

B2B Strategy Lead

dentsu

Mansi Trivedi is an award-winning strategy leader with 18 years of experience in B2C and B2B agencies. Trivedi has worked with leading global agencies like Ogilvy, McCann, Saatchi & Saatchi, Transmission and led teams made up of multi-specialist strategists, helping some of the world’s biggest brands – IBM, L’Oreal, Reckitt, General Motors, Mastercard, Microsoft, Schneider Electric, Nestle in APAC earn their share of mind and market.

Her work sits at the intersection of insight, imagination, and commercial clarity, bringing the kind of perspective that only comes from embracing discomfort, valuing tension, and seeking the angle others might miss. If there’s one thing she’s sure of, it’s this: the most diverse perspectives lead to the most powerful outcomes. And now, she’s bringing that belief to B2B, shaping what’s next, once again, from the outside in.

2026 Judges
Mansi Trivedi

Mansi Trivedi

B2B Strategy Lead

dentsu
Alex Chan

Alex Chan

Head of Brand, Communications and Marketing

Geneco

Pat Law

Pat Law

Founder

GOODSTUPH Singapore and Indonesia

Primus Nair Manokaran

Primus Nair Manokaran

Head of Creative

Our LEGO Agency, APAC

Joanne Theseira

Joanne Theseira

Chief Growth Officer, SEA and Chief Executive Officer

Publicis Communications Singapore

Kenneth Lim

Kenneth Lim

Assistant Chief Executive, Marketing Group

Singapore Tourism Board

Debra Soon

Debra Soon

Group Head of Brand, Communications, Marketing and Experience

Singlife