2026 Judge's Profile
Mansi Trivedi
B2B Strategy Lead
dentsu
Mansi Trivedi is an award-winning strategy leader with 18 years of experience in B2C and B2B agencies. Trivedi has worked with leading global agencies like Ogilvy, McCann, Saatchi & Saatchi, Transmission and led teams made up of multi-specialist strategists, helping some of the world’s biggest brands – IBM, L’Oreal, Reckitt, General Motors, Mastercard, Microsoft, Schneider Electric, Nestle in APAC earn their share of mind and market.
Her work sits at the intersection of insight, imagination, and commercial clarity, bringing the kind of perspective that only comes from embracing discomfort, valuing tension, and seeking the angle others might miss. If there’s one thing she’s sure of, it’s this: the most diverse perspectives lead to the most powerful outcomes. And now, she’s bringing that belief to B2B, shaping what’s next, once again, from the outside in.
2026 Judges

Mansi Trivedi
B2B Strategy Lead

Alex Chan
Head of Brand, Communications and Marketing
Geneco

Pat Law
Founder
GOODSTUPH Singapore and Indonesia

Primus Nair Manokaran
Head of Creative
Our LEGO Agency, APAC

Joanne Theseira
Chief Growth Officer, SEA and Chief Executive Officer
Publicis Communications Singapore

Kenneth Lim
Assistant Chief Executive, Marketing Group
Singapore Tourism Board

Debra Soon
Group Head of Brand, Communications, Marketing and Experience
Singlife