Natalie Chan

Director, Branded Experiences and Partnerships, APAC

Hasbro

With over 15 years of experience driving integrated marketing, business development, and partnership growth across the Asia-Pacific region, Natalie Chan is passionate about leveraging storytelling and strategic insights to create business growth and enhancing consumer experiences.

Chan is currently a regional director at Hasbro overseeing the location-based entertainment and partnerships division in Asia Pacific. She is also part of the committee of judges for the THEA Awards, as well as an advisor for the Hong Kong Trade Development Council.