Serena Lee

Head of Brand Design
SK Telecom, South Korea

Serena Lee is currently working for SK telecom (SKT) the largest mobile carrier in South Korea, leading the in-house brand & design team. Her roles and responsibilities include managing SKT’s brand portfolios, developing brand & design strategies, creating brand identities (BI) and brand experience (BX) design applications for subsidiaries, services, initiatives, internal programs and more. She always tries to apply design thinking to her work, which she defines as an end-user lens for looking at the world. She has earned MMM, a dual degree of MBA and MS in Design Innovation at Kellogg School of Management.