Sharon Tan

Head of Marketing

Eu Yan Sang Singapore

As head of marketing at Eu Yan Sang Singapore, Sharon Tan oversees branding, cross-channel marketing, loyalty and customer relations. She is responsible for guiding how a heritage brand stays relevant in a fast-changing retail and cultural landscape, while maintaining the credibility and trust built over generations.

Tan has led a range of culturally grounded initiatives, including integrated Chinese New Year cross-media campaigns, the creation of Master Sinseh — a card game designed to make TCM knowledge more approachable, an advent-style TCM Survival Kit for Tired Adults, and a live wall mural co-created with NAFA Singapore to bring the brand’s heritage to life. She has also driven purpose-led campaigns such as Love in a Bottle, a Mother’s Day initiative that combined brand storytelling with community impact. At Content360, Sharon shares a practical perspective on engaging real-time culture with restraint, consistency and care to build relevance that lasts.