Pearlyn Yeo Head of Content & Experience
Circles.Life
As Head of Content and Experience, Pearlyn is responsible for overall content marketing and design experience in Circles.Life. As part of the core team who launched Circles.Life’s viral campaigns back in 2017 and 2018, she led 0 to 1 product launches including Discover by Circles.Life, contributing as a key member in multi-disciplinary roles across design, UIUX, marketing and overall strategy. In addition, Pearlyn also heads up the design experience team which claimed top spot in Twimbit’s evaluation of superior design experience of the telecommunications industry. Prior to Circles.Life, Pearlyn was in account management handling major regional accounts (namely Lexus Asia Pacific, Harley Davidson APAC, BHP) in Convertium.