Theme 3, 30 Nov: Digital Ethics

Shaping brands with integrity and impact

A study by Label Insight (Nielsen Consumer LLC) found that 94% of consumers are likely to be loyal to a brand that offers complete transparency. Furthermore, 73% of consumers say they would be willing to pay more for a product from such a brand.

As AI and synthetic media become increasingly integrated into the marketing ecosystem, there is a pressing need to prioritise ethics as a fundamental pillar of brand strategy. In today’s landscape, ethics should not be an afterthought, but an integral part of every decision made, safeguarding brands from potential risks.

Unlock the remarkable opportunity to explore Theme 3: Digital Ethics sessions on 30 November. Mark your calendar as we embrace transparency, accountability, and a morally conscious mindset that resonates with today’s audience.

Agenda

30 November

0830 – 0900

Registration

0900 – 0935

[Opening keynote]

Empowering humanity - Harnessing AI for positive impact and sustainable transformation

Explore the impact of AI on our lives and strategies to mitigate its negative effects.
Examine how AI can contribute to creating a more equitable world.
Discuss how AI empowers humanity by unlocking new possibilities that were previously unattainable.

Speaker:

Milind

AI Scientist - Heads AI Product Development, Operations and Maintenance for Region Overseas

Mercedes-Benz

0935 – 1010

[Case study]

Ethical marketing evolved: Empowering brands for a responsible future

Delve deeper into the key trends and consumer expectations shaping the ethical marketing landscape.
Discover the significance of responsible and ethical brand practices in building trust and loyalty with customers.
Unleash the power of the new Ethical Marketing Mix to transform your marketing approach and drive sustainable business growth.

Speaker:

Nafees Khundker

Managing Director

Lush Singapore

1010 – 1040

Morning networking break

1040 – 1120

[Panel discussion]

Embracing transparency: The path to authenticity and trust in marketing

Highlight the importance of transparency in modern marketing and how it fosters authenticity and trust among consumers.
Showcase transparency in your business practices, sourcing, supply chain, and social and environmental impact.
Align your marketing efforts with the evolving expectations of conscious consumers by embracing transparency as a core value.

Moderator:

David Lim

Co-Founder

Avante Strategies

Speakers:

Michelle Yang

General Manager, Marketing & CRM

BMW Eurokars Auto

Sudhir Tiku

Vice President (Singapore Asia Pacific Region)

Bosch Energy & Building Solutions

Meredith Hasko

Head of Performance Measurement, Data and Strategy, APAC Go-to-Market

Google Asia Pacific

1120 – 1155

[Case study]

Diversity disaster: Is the use of AI tech perpetuating gender bias and stereotypes?

Highlight how technology fuelled by AI has relieved marketers from mundane tasks, while also shedding light on the potential downside.
Explore the necessary checks and balances required to safeguard your brand integrity in an age where consumers and activists swiftly pinpoint organisational errors.
Delve into the evolving customer mindset, where behaviours deemed acceptable today may face scrutiny tomorrow.

Speaker:

Clara Lee

Chief of Data Science Practice

NUS-ISS

1155 – 1230

[Case study]

Sustainable storytelling: Creating engaging and impactful marketing narratives

Delve into the role of storytelling in creating a strong emotional connection with consumers and driving positive impact in sustainable marketing campaigns.
Identify the key elements and techniques of effective storytelling that captivate audiences and effectively communicate your brand’s sustainability initiatives and values.
Leverage sustainable storytelling to build brand authenticity, foster deeper consumer engagement, and inspire action towards sustainable practices.

Speaker:

Jason Huan

Chief Marketing Officer

Endowus

1230 –1330

Networking lunch

1330 –1350

Brand Decode Quiz

1350 – 1430

[Panel discussion]

Authentic influence: Driving sales and engagement with ethical influencer partnerships

Assess the role of ethical influencer partnerships in marketing campaigns and its impact on brand reputation and sales.
Craft transparent and authentic sponsored content that resonates with your target audience and builds trust.
Reveal innovative strategies for identifying and collaborating with influencers who align with your brand values and objectives to maximise campaign impact.

Moderator:

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Speakers:

Valerie Loy

Vice President, Marketing - East, South Asia and Pacific (ESAP)

Club Med

Bandana Kaur

Marketing Director

Foodedge Gourmet

Benjamin Goh

Marketing & Communications Director, South East Asia

Montblanc

1430 – 1510

[Case study]

Humanising data and diversity: How women are breaking barriers in martech and AI

Define “Data Humanisation” and how it can help create more inclusive and equitable workplaces.
Explore examples of how companies are creating authentic connections and trust with customers through humanising data, while respecting individual privacy and autonomy.
Discuss why and how women are dominating the marketing industry and what can be done to remain relevant in this increasingly data and AI-informed profession.

Speakers:

Jana Marlé-Zizková

Co-founder & CEO Meiro & She Loves Data

She Loves Data

Patricia Mulles

Director and Global Head of Partnerships

She Loves Data

1510 – 1540

Afternoon cocktail break

1540 – 1615

[Case study]

Legal and regulatory challenges in deploying AI in marketing activities

Delve into the legal complexities of AI in marketing, covering issues such as data privacy, intellectual property, and consumer protection.
Discover how to maintain ethical standards using privacy-enhancing technology, and deploying transparent and interpretable AI systems that address the current issues brought by AI in marketing.
Incorporate new and evolving emerging legal frameworks and understand ethical guidelines and industry specific codes of conduct for responsible AI adoption in marketing.

Speaker:

Rajesh Sreenivasan

Partner & Head of Technology, Media & Telecommunications

Rajah & Tann Singapore LLP

1615 – 1655

[Closing panel discussion]

Ethical AI: Navigating the challenges and opportunities for competitive advantage

Discover the vast opportunities presented by AI and technology in transforming your marketing efforts and achieving remarkable results.
Gain a comprehensive understanding of the ethical challenges associated with tech-driven marketing and learn practical strategies to ensure responsible and impactful use of AI.
Draw inspiration from the experiences and expertise of industry leaders who have successfully implemented ethical tech-driven marketing strategies and gain actionable takeaways for your own campaigns.

Moderator:

Lee Sook Han

Facilitator & Coach

Mind Transformations Consulting

Speakers:

Garrett Teoh

Regional Enterprise Architect (Data & AI)

Allianz

Melissa Shannon

Managing Director and Global Head, Digital Sales and Marketing

Standard Chartered Bank

1655

End of conference & Lucky Draw

REQUEST AGENDA

Theme 1

Theme 2

Who should sponsor?

If your organisation provides services or solutions in the following area, you will be perfect for this theme:

Customer data management providers
Ethical branding and consulting agencies
Sustainability and environmental impact solution providers
Social media monitoring and reputation management providers
Diversity, equity and inclusion (DEI) consultants

Cause marketing and social responsibility platforms
Transparency and ethics compliance solutions
Ethical data and privacy solution providers
Social media platforms
And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.

REQUEST BROCHURE

Milind

Product Owner Data Science – Heads AI Product Development, Operations and Maintenance for Region Overseas

Mercedes-Benz

Milind has close to two decades of experience in business leadership and consulting roles. He has advised governments on policy and regulatory matters, worked with private companies on strategy and growth initiatives, been a core team member of a successful start-up, and has turned around a loss-making business. At present, Milind heads the AI product development and operations function at Mercedes Benz for Region Overseas, covering more than 40 countries globally.

Milind holds three Masters’ degrees, in Business Management, in Transport and Logistics, and in Artificial Intelligence and serves on the advisory board of ‘AI for Good Foundation’.

Nafees Khundker

Managing Director

Lush Singapore

Nafees Khundker has more than 20 years of experience in corporate and investment banking, with Deutsche Bank and Standard Chartered covering clients in Asia Pacific and the Middle East. He held several leadership roles and has built businesses in the region.

Khundker is currently an Impact Venture Capital Partner and an entrepreneur with a proven track record and investments/board representation in various companies in retail, distribution, finance and Information Technology. He has a special interest in sustainability initiatives and works with small non-profit organisations. Khundker is an avid sportsperson with particular interest in tennis, golf and cricket.

David Lim

Consultant

Armed with more than 17 years of regional marketing experience spanning various verticals, David Lim is a cross-disciplinary senior marketer; with expertise in brand and content strategy, digital and performance marketing, communications, as well as CRM and loyalty marketing. He has created multiple award-winning and results-driven campaigns that achieved business objectives across the entire conversion funnel.

Lim has also built and led successful teams with his unique combination of strategic thinking, business acumen and leadership skills. He led the group marketing practice and the HappyFresh Thailand business as SVP and managing director respectively before becoming a fractional CMO now. Prior to that, Lim led performance marketing and CRM in Scoot, retention marketing in Singtel and digital marketing in Starcom, where he worked with brands such as Heineken, Samsung, MSIG Insurance, Singapore Grand Prix and many more.

He also conducts marketing masterclasses and workshops, including functional teams across the APAC region.

Michelle Yang

General Manager, Marketing & CRM

BMW Eurokars Auto

With over 23 years of invaluable experience in the fashion, lifestyle, retail, corporate, and FMCG industries, Michelle Yang has honed her skills in crafting highly effective marketing strategies and establishing robust brand foundations. Her expertise lies in dynamic storytelling and creating compelling content that captivates audiences and drives engagement.

Throughout her career, Yang has successfully led cross-functional teams and implemented strategic marketing plans, consistently surpassing profit goals and delivering exceptional results. Her deep passion for transforming brands and challenging the status quo is what truly sets her apart. Yang is driven to make BMW Eurokars Auto a true powerhouse in the automotive industry, revolutionising the way luxury cars are perceived and experienced.

Sudhir Tiku

Vice President (Singapore Asia Pacific Region)

Bosch Energy & Building Solutions

Sudhir Tiku is an Automation Expert, Technologist, and Certified Futurist. For work, he is Vice President for Asia Pacific and China at Bosch Singapore for the Building Technology Division. Tiku has over two decades of diverse experience in the automation industry and joined Bosch from GE, where he held a senior Management role and handled a large portfolio of detection and automation products. He is a badge holder of AI Ethics from the London School of Economics and is a regular at TEDx circles in the Asia Pacific on topics of the Future of Technology, especially AI, and its impact on humanity. He is a Global community member of Singularity University, USA.

Meredith Hasko

Head of Performance Measurement, Data and Strategy, APAC Go-to-Market

Google Asia Pacific

With over 15 years of experience in the digital ads industry, Meredith is integral to developing Google APAC’s go-to-market strategy for its measurement and data products, while also ensuring that the voice of APAC advertisers is represented in the process of product development. She and her teams are on the front lines of solving customer business challenges with privacy-safe and Google-AI powered solutions.

She’s a Fulbright scholar, presentation and career coach, and is passionate about flexible, fast-paced work.

Clara Lee

Chief of Data Science Practice

NUS-ISS

Clara Lee has a distinguished career marked by excellence in technology and operations leadership across diverse sectors. With a relentless drive for growth and value preservation, she has excelled in leveraging global resources, empowering staff, and forging strategic partnerships.

Lee’s board credentials include a Board position at Beyond Social Services and the IT Management Association, underscoring her commitment to leadership roles. Her professional journey encompasses pivotal roles such as Chief of Data Science Practice at NUS-ISS, where she shapes data science initiatives and academic programs.

Lee’s career is a testament to her ability to drive innovation, deliver exceptional results, and contribute to operational excellence across a broad spectrum of organisations.

Jason Huan

Chief Marketing Officer

Endowus

Jason Huan is the Chief Marketing Officer of Endowus, a leading digital wealth platform in Asia. In his current role, he drives the growth strategy of the fast-growing fintech startup as he oversees the business’s branding, performance marketing, public relations and content verticals.

Huan has over 15 years of experience across various sectors, mainly in finance and technology. Under his leadership, the Endowus marketing team has grown by more than 3X in less than two years. Collectively, the team has strengthened the brand’s leadership with several awards under its belt and cemented Endowus’ positioning as a trusted and leading investment platform that offers access to the best-in-class funds at a low fee with expert advice aligned with clients’ best interests.

In 2022, Huan was named one of the top 30 most influential fintech marketers by The Fintech Marketing Hub, among recipients from other well-established, high-growth startups.

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

Valerie Loy

Vice President, Marketing – East, South Asia and Pacific (ESAP)

Club Med

Valerie Loy joined Club Med as VP Marketing East, South Asia and Pacific in November 2022. In her role she leads the marketing team in the region, leveraging on her experience as a digital and social native, employing the art and science of storytelling with a focus on data-driven integrated and omni-channel marketing. In her role, she is responsible for brand impact on business goals and driving the Club Med story across the 11 markets in her remit.

A familiar personality in the industry, Loy is also sought after for her insights and has been on the panel of conferences, addressing key thought-leadership topics of interest such as the future of Influencer and Social Media Marketing. She has also led various teams to garner a variety of awards and was also a judge at industry awards.

Bandana Kaur

Marketing Director

Foodedge Gourmet

Born into a family with a deep-rooted history in the Singapore business landscape, Bandana displayed an early affinity for entrepreneurship. After completing her MBA from Babson College, where she honed her strategic thinking and leadership skills, she made the pivotal decision to join her family’s business, Foodedge Gourmet Pte Ltd.

Stepping into her Marketing and Brand Manager role at Foodedge Gourmet, Bandana wasted no time implementing her transformative ideas. She recognised the shifting landscape of retail and the growing influence of digital platforms, and drawing from her MBA education, she guided a strategic overhaul of the business model, integrating e-commerce solutions and revamping the in-store experience to align with modern consumer preferences.

Under her guidance, Foodedge Gourmet expanded its market reach to embrace brick-and-mortar retail stores under Melvados. Today, Bandana manages Melvados’ presence in Singapore and is working with a strategic team to expand into Malaysia.

Benjamin Goh

Marketing & Communications Director, South East Asia

Montblanc

Benjamin Goh currently oversees all Marketing and Communications for Montblanc in Singapore, Malaysia and emerging markets in Southeast Asia. He is a 19-year marketing veteran, starting his career with a local creative agency and working his way through leading global agencies, representing a mix of regional and global clients/brands.

With Montblanc since 2017, Goh has steered the internalisation of Australia and Malaysia in the region and continues to drive all aspects of Marketing for the Maison with a consistent approach of growing brand desirability and impact and increasing marketing competence in Southeast Asia with authorised retailers.

Jana Marlé-Zizková

Co-founder & CEO Meiro & She Loves Data

She Loves Data

In 2015, Jana Marlé-Zizková left her corporate career to start a data consultancy, soon followed by a Singapore-based Customer Data Platform (CDP) tech start-up, Meiro where she is the CEO. At the same time, she co-founded the non-profit global movement She Loves Data.

Since 2016, over 16,000 women have attended 200+ free data and tech workshops, certification programs and webinars. She Loves Data has chapters in 17 countries on 5 continents and received the 2019 “Diversity Initiative Award in Asia” by Women in IT.

In 2009 and 2010 she was named one of the “Top 25 Businesswomen” in the Czech Republic and was also featured on the inaugural 2020 “Singapore 100 Women in Tech” list.

Marlé-Zizková is a volunteering mentor of non-commercial projects for future female leaders, My Odyssey & Women in Business (National University of Singapore), and she collaborates with the European Women on Boards on the C-level program.

Patricia Mulles

Director and Global Head of Partnerships

She Loves Data

Patricia Mulles is an independent consultant frequently sought for her expertise in marketing, customer experience strategies and data governance, as well as her views on the future of work.

She also serves as Director and Global Partnerships Head for She Loves Data, a 25,000-member non-profit that focuses on data literacy and helping more women co-drive a data-and-AI-influenced future.

In 2019, She Loves Data was recognised with the “Diversity Initiative of the Year” award by WiT Asia. Mulles has been featured in Forbes Asia and Business World and recognised as one of Asia’s Women Leaders (CMO Awards, 2019).

Rajesh Sreenivasan

Partner & Head of Technology, Media & Telecommunications

Rajah & Tann Singapore LLP

Rajesh Sreenivasan is a Partner and Head of the Technology, Media, and telecommunications Law Practice at Rajah & Tann Singapore LLP and the Coordinating Partner for the firm’s multidisciplinary and cross-practice Data and Digital Economy (DDE) Legal Services. He is a Director and Co-founder of Rajah & Tann Technologies Pte Ltd and Rajah & Tann Cybersecurity Pte Ltd, the legal tech arms of Rajah & Tann Asia. With over 20 years in practice, he has been universally recognised as Singapore’s leading technology, media and telecoms lawyer by all significant professional ranking agencies. He is noted as one of the top TMT lawyers in the Asia Pacific region.

Sreenivasan has been at the forefront of legal, regulatory and policy matters relating to technology procurement, artificial intelligence, cybersecurity, data protection, analytics and governance, telecommunications, electronic commerce, cloud computing, distributed ledger technologies, digital forensics and digital media in the region. He has since built a team of over 50 lawyers with significant depth.

Lee Sook Han

Facilitator & Coach

Mind Transformations Consulting

Sook Han Lee is a facilitator and coach, specialising in sensemaking and turning complex data into insights, learning and actions for a broad audience. She facilitates workshops using design thinking principles, community engagement and fact-finding through focus groups, interviews, surveys, and training.

As a life and executive coach, Lee journeys with individuals and leaders as they gain a deeper appreciation of themselves and empowers them in taking strategic yet practical steps to break through their limitations to progress towards their desired outcomes.

Lee has worked for over 20 years in telecommunications and technology in Singapore and multinational enterprises across roles spanning product management, marketing, business analysis and strategy. She also established the advocacy, research, marketing and PR function at Singapore’s largest association for the tech industry.

Garrett Teoh

Regional Enterprise Architect (Data & AI)

Allianz

Garrett Teoh is a passionate data science strategist with over 23 years of professional experience and serves a key mission in empowering business leaders to navigate uncertainties with confidence by interlocking data, artificial intelligence and human ingenuity. Teoh has spent most of his professional career providing data consultancy services and building enterprise-level data analytics capabilities as well as worked with various global clients across Singapore and APAC regions to deliver impact with AI initiatives.

Melissa Shannon

Managing Director and Global Head, Digital Sales and Marketing

Standard Chartered Bank

Melissa Shannon is the Managing Director of Global Digital Sales and Marketing at Standard Chartered where she is leading the bank’s digital sales and marketing transformation. She has 24 years global agency and client-side digital sales, product management and marketing experience.

Having started in digital around its inception, she had to roll up her sleeves and assume responsibility for a variety of digital roles, growing as the industry was learning and maturing. She considers herself lucky enough to work with some terrific mentors that believed in her and invested in her development.

Her experience spans over 30 countries, where she has been responsible for unlocking new revenue streams both in mature and emerging markets.

Shannon’s personal mission is to create and deliver experiences that empower the user, enrich client relationships and achieve the desired commercial outcome. She loves creating opportunities from a blank canvas, and is most comfortable when she is pushed to think ‘outside of the box’. One of the things Shannon has become known for is her ability to leverage technology to innovate and unlock new revenue streams.