Day 1, 27 October: The data behind the demand

Marketing teams are not short of data. They are short of clarity. Customer behaviour is scattered across platforms, stores, retail partners, social search, and commerce journeys. Learn how brands can cut through the noise, read demand earlier, and make smarter growth bets in a market where every channel claims to perform.

Agenda

27 October

08:30

REGISTRATION & REFRESHMENTS

09:00

Welcome Remarks

09:10

[Opening Fireside Chat]

Data as the growth engine: Developing the marketing foundation behind smarter customer decisions

Identifying where useful customer data is really coming from today
Reassessing why many brands still struggle to turn data into growth
Discussing what senior marketers must fix before data can drive better decisions

Speaker:

Ricky Wong

Vice Chairman & Group CEO

Hong Kong Technology Venture Company

Moderator:

Karen Wong

Editor – North Asia

MARKETING-INTERACTIVE

09:40

[Case Study]

First-party reality: Building a value exchange customers will actually return to

Designing data exchanges that give customers a clearer reason to identify themselves
Strengthening owned customer relationships beyond one-off acquisition and retargeting
Measuring how richer consented data improves retention, loyalty, and lifetime value

10:10

[Panel Discussion]

Omnichannel data: Closing the gap between online behaviour and offline intent

Interpreting how customers move across digital, retail, and commerce environments
Connecting behavioural signals with purchase context to build a more complete customer view
Applying customer intelligence to improve targeting, journey design, and conversion decisions

Panellists:

Yoko Yeung

Marketing and Communications Director, Northeast Asia

IWC Schaffhausen

Anthony Tsang

Head of Marketing & Digital (Greater China Region)

Oriental Watch Company

Wallace Ho

General Manager, Corporate Communications, CRM and Digital

The Garden Company

10:40

MORNING COFFEE & NETWORKING

11:00

[Lightning Talk]

Chat is the new storefront: Designing AI-powered conversations that convert

Exploring how brands can use AI agents to understand customer intent, personalise recommendations, and guide customers towards purchase through seamless conversations across messaging channels.

Eric Mui

VP, General Manager (GCC, EMEA, LATAM)

SleekFlow

11:15

[Lightning Talk]

Marketing that learns: Building self-improving customer journeys with agentic AI

Discover how agentic AI can understand customer intent and determine the next-best action across channels.

11:30

[Lightning Talk]

Reading customer signals: Making real-time data work harder

Understand how brands can combine cross-channel behaviour and AI-powered optimisation to identify high-intent customers and engage them with greater precision.

11:45

[Lightning Talk]

Driving business growth with CX, social CRM, and AI agents

Leveraging AI agents by centralising cross-channel chat data into a unified Social CRM to quickly understand customer intent and automate personalised follow-ups that enhance daily interactions and drive overall growth.

Billy Kwan

Senior Account Director

Omnichat

12:00

[Lightning Talk]

AI-powered analysis: Turning insights into actionable intelligence

Examining how marketers can use AI to structure fragmented media, prioritise the signals that matter, and translate analysis into intelligence that guides business decisions.

12:15

NETWORKING LUNCH

13:30

[Case Study]

From data to brand love: Designing personalisation that serves the customer

Unifying identity, behavioural signals, and segmentation to create an actionable view of every customer.
Orchestrating distinctive experiences across the journey, from acquisition to loyalty, grounded in data and context.
Building a continuous optimisation loop through testing, recommendations, and real-time learning.

14:00

[Lightning Talk]

Data governance: Cleaning the inputs before marketing automation scales the mistakes

Assessing how clearer ownership, better data quality, and stronger governance can prevent analytics and AI from amplifying poor assumptions.

14:30

[Case Study]

Loyalty as a data engine: Creating value beyond points and rewards

Use loyalty data to build a clearer view of customer value across spending, frequency, and engagement
Identify patterns in repeat behaviour to strengthen retention and re-engagement strategies
Turn loyalty insights into more relevant personalisation and customer experiences beyond points and rewards

Isaac Lau

Marketing Director

24/7 FITNESS

14:45

[Panel Discussion]

Cross-border demand: Designing smarter journeys for Hong Kong’s evolving customer base

Understanding how local and Mainland customers discover brands differently
Adapting digital journeys to changing travel and purchase behaviour
Using customer behaviour to improve cross-border targeting and conversion

Panellists:

Cindy Ho

Vice President of Business Development

AsiaPac Net Media

Susanna Yip

Marketing Director

Inchcape Greater China

15:15

COCKTAILS & NETWORKING

15:35

[Case Study]

Real-time analytics: Turning live data into sharper marketing decisions

Reading campaign performance before momentum is lost
Using analytics to adjust spend and messaging faster
Turning reporting into action for stronger ROI

Esther Tan

Global Director of Marketing & E-Commerce

Plaza Premium Group

16:05

[Closing Panel Discussion]

The machine in the marketing department: Preparing teams for the next wave of digital transformation

Examining the gap between AI ambition and real marketing capability
Building the right foundations before automation becomes everyone’s shortcut
Reassessing what marketers must fix before AI scales the wrong habits

Panellists:

Frankie Li

SVP and GM of Global Marketing

GP Batteries

Eric Lam

Marketing Director

Jardine Restaurant Group (Pizza Hut)

Ivy Wong

Head of Mobility Marketing

Shell Hong Kong

Moderator:

Karen Wong

Editor – North Asia

MARKETING-INTERACTIVE

16:35

Closing remarks by MARKETING-INTERACTIVE

16:40

End of Day 1

REQUEST AGENDA

DAY 2 AGENDA

Who should sponsor?

If your organisation helps marketers make sharper decisions, improve digital visibility, strengthen commerce performance, understand customer behaviour, or turn fragmented signals into business impact, Day 1 is designed for you.

Customer data platforms
Marketing analytics and measurement providers
Retail media platforms
Ecommerce and marketplace solutions
Social listening and customer intelligence tools
Search, social, and performance marketing platforms
Creator marketing and influencer technology providers
Digital shelf and commerce intelligence platforms

Customer data platforms
Marketing analytics and measurement providers
Retail media platforms
Ecommerce and marketplace solutions
Social listening and customer intelligence tools
Search, social, and performance marketing platforms
Creator marketing and influencer technology providers
Digital shelf and commerce intelligence platforms
CRM and customer engagement solutions
Out-of-home and omnichannel media solutions
Data integration and dashboarding providers
AI visibility and generative search monitoring tools
Marketing automation platforms
Cross-border marketing and commerce partners
And many more!

CRM and customer engagement solutions
Out-of-home and omnichannel media solutions
Data integration and dashboarding providers
AI visibility and generative search monitoring tools
Marketing automation platforms
Cross-border marketing and commerce partners
And many more!

Get in touch with us at partnerships_northasia@marketing-interactive.com to find out more.

REQUEST SPONSORSHIP KIT

REQUEST BROCHURE

Ricky Wong

Vice Chairman & Group CEO

Hong Kong Technology Venture Company

Ricky Wong Wai-kay is the co-founder, Vice Chairman, and Group Chief Executive Officer of Hong Kong Technology Venture Company Limited (SEHK Stock Code : 1137). With visionary leadership and a pioneering entrepreneurial spirit, Mr. Wong has led the Group over the years to drive the development of the telecommunications industry and promote the application of technology, and has been named one of the 2025 Influential Leaders of AACSB International (AACSB), the world’s largest business education alliance, being the first awardee from Hong Kong to receive this prestigious honour.

In 1992, Mr. Wong founded City Telecom (Hong Kong) Limited, introducing callback technology to Hong Kong’s international direct dialing (IDD) service market and opening up an entirely new landscape. In 1999, he established Hong Kong Broadband Network Limited, becoming the first telecommunications provider in Hong Kong to offer high-speed fibre broadband services. Since 2015, he has led the Group into the eCommerce sector and built Hong Kong’s largest online shopping mall “HKTVmall”. Under his leadership, HKTVmall has redefined e-commerce by integrating smart logistics and big data analytics, delivering exceptional value to customers and merchants alike.

Karen Wong

Editor – North Asia

MARKETING-INTERACTIVE

Karen Wong is the deputy editor for MARKETING-INTERACTIVE where she focuses on North Asia regional news and trends in advertising, marketing, business and economy.

Wong has over seven years of experience in the media industry, covering a slew of verticals from politics to current affairs and business. She has extensive experience working on both print and online platforms. Wong is in charge of driving editorial and social media content for MARKETING-INTERACTIVE’s North Asia audience.

Wong also represents the MARKETING-INTERACTIVE brand at many leading industry events and interviews high profile industry players across North Asia. As a multi-lingual journalist, Wong also worked for Hong Kong Economic Journal and East Week before joining Lighthouse Independent Media. In her previous experience, she gained considerable knowledge of the Hong Kong market, where she harnessed her passion for writing and creating in-depth content for readers.

Yoko Yeung

Marketing and Communications Director, Northeast Asia

IWC Schaffhausen

As the Marketing and Communications Director for the esteemed luxury watchmaker IWC Schaffhausen, Yoko Yeung leads the brand’s strategic marketing initiatives, communications, client development, and retail development strategies across the Northeast Asia region. She drives brand desirability and strengthens the brand’s regional presence through creative storytelling and digital innovation across omni-channel touchpoints.

Yoko brings a wealth of experience in brand development, experiential marketing, and cross-market leadership across various luxury sectors, from regional to global levels, including the luxury spirit house The Macallan, pioneering watchmaker Breguet, and automobile leaders BMW and Audi. She has driven numerous high-impact campaigns that have elevated the brand’s market presence.

Anthony Tsang

Head of Marketing & Digital (Greater China Region

Oriental Watch Company

Anthony Tsang is the Head of Marketing & Digital (Greater China Region) of Oriental Watch Company, overseeing all aspects of brand, marketing, digital, social media, eCommerce business and PR in whole Greater China Region. He also plays a key role to manage the retail operation and customer relations for optimizing the total customer journey.

Anthony has led his team to win various highly recognized marketing awards, such as: Grand Kam Fan 2023. He always speaks at various watch industry events and universities, and is serving NGOs on initiatives related to watch training and marketing innovation. Anthony is also Director of the Federation of Hong Kong Watch Trades & Industries Ltd. and HKTDC Watches & Clocks Advisory Committee, pushing the role and integration of watch industry development and training talents.

Wallace Ho

General Manager, Corporate Communications, CRM and Digital

The Garden Company

Wallace Ho is an accomplished marketing leader with broad cross‑industry experience spanning luxury, retail, and FMCG. She has successfully led functions across marketing communications, CRM, and digital product management, including serving as product owner for The Point by Sun Hung Kai, one of Hong Kong’s largest digital loyalty platforms. She currently holds the position of General Manager, Corporate Communications, CRM and Digital at The Garden Company Limited, where she drives brand strategy and digital transformation. With a forward‑thinking and partnership‑driven approach, she has collaborated with major brands such as Nike, Uniqlo and NP360, helping rejuvenate brand perception and enhance youth engagement.

Eric Mui

VP, General Manager (GCC, EMEA, LATAM)

SleekFlow

Eric is the VP, General Manager (GCC, EMEA, LATAM) at SleekFlow and a seasoned SaaS sales leader. Prior to joining SleekFlow, he had supervised the APAC business development of the world’s leading cloud-based SaaS. From improving SMB’s shipping experiences to helping retailers to sell on social, he takes pride in his work to building a high-performing sales team and strives to create a work environment where people can flourish.

Billy Kwan

Senior Account Director

Omnichat

Billy Kwan is the Senior Account Director at Omnichat, a leading technology company specialising in customer engagement solutions. Billy’s deep understanding of customer relationship management and passion for delivering exceptional experiences have made him a trusted advisor to businesses across industries. Billy held several key sales positions at reputable technology companies, where he played a pivotal role in driving business growth.

Isaac Lau

Marketing Director

24/7 FITNESS

Isaac Lau is a lifestyle and marketing professional with a passion for shaping brands that connect with culture, community, and everyday living. With experience across hospitality, fitness, wellness, and brand partnerships, he brings a people-first perspective to marketing, creating moments that feel relevant, engaging, and memorable. At 24/7 FITNESS, Isaac helps position fitness as more than a routine, but as part of a modern lifestyle built around movement, confidence, and connection. His work spans lifestyle collaborations, sports partnerships, content storytelling, and community-led activations, with a focus on making wellness feel accessible, inspiring, and part of daily life.

Cindy Ho

Vice President of Business Development

AsiaPac Net Media

As Vice President of Business Development at AsiaPac Net Media, Cindy brings over ten years of experience in driving strategic planning and spearheading marketing initiatives across APAC. With a strong focus on integrated and cross-border marketing solutions, she specializes in fostering impactful partnerships that maximize growth and deliver exceptional value to clients.

Cindy excels at designing data-driven O2O media strategies that seamlessly guide audiences from inspiration to action by leveraging advanced MarTech intelligence. Her expertise has translated into award-winning marketing campaigns for her clients, recognized for excellence in areas like Digital Programmatic & Performance, Omnichannel Marketing and Cross-Border Marketing.

Susanna Yip

Marketing Director

Inchcape Greater China

Susanna Yip is the Marketing Director at Inchcape Greater China, spearheading customer-centric transformation initiatives and driving omnichannel growth. With over 20 years of brand-building experience across FMCG, luxury skincare, and automotive industries, she has a proven track record of redefining industries through AI-powered CRM, e-commerce acceleration, and pioneering digital roadmaps that deliver seamless, personalized customer experiences.

A data-driven strategist at heart, Susanna transformed data insights into scalable revenue streams and sustainable competitive advantage. Her leadership bridges cutting-edge technology and brand strategy, ensuring digital innovation not only enhances brand engagement but also delivers measurable business growth.

Esther Tan

Global Director of Marketing & E-Commerce

Plaza Premium Group

Esther Tan is currently serving as the Global Director of Marketing & E-Commerce at Plaza Premium Group, leading the charge in crafting group marketing and digital strategies, driven by curiosity and a passion for data. Her expertise extends to e-commerce, digital marketing, CRM, and loyalty, with a background spanning over 20 years in aviation, travel, and hospitality.

Frankie Li

SVP and GM of Global Marketing

GP Batteries

Frankie Li is a global marketing leader with more than 20 years of experience driving growth, transformation and capability building for some of the world’s most recognised consumer brands across FMCG, food, healthcare and consumer technology. Today, he leads Global Marketing at GP Batteries, with worldwide responsibility for brand strategy, category management, innovation, consumer insights, digital marketing and eCommerce.

Previously, Frankie held senior leadership roles at Lee Kum Kee, Reckitt, Disney and Procter & Gamble, leading global, regional and market growth agendas across North America, Europe, Greater China and Asia.

His experience spans growth strategy, portfolio transformation, innovation, digital commerce, omnichannel acceleration and organisational capability building. He is particularly passionate about how consumer insight, technology and digital capabilities can come together to create stronger brands and unlock sustainable commercial growth. Frankie believes that successful transformation is ultimately about connecting clear strategy with great people and disciplined execution — while keeping consumers and customers at the heart of every decision.

Eric Lam

Marketing Director

Jardine Restaurant Group

Eric Lam is a seasoned marketing leader with over 18 years of experience driving marketing strategy, commercial growth, and brand management across diverse sectors. Currently, he serves as Marketing Director at Jardine Restaurant Group, leading end-to-end marketing for Pizza Hut Hong Kong & Macau, and is an Adjunct Lecturer at HKU SPACE. Previously, Eric held senior leadership roles at LH Group, Pret A Manger, and Outback Steakhouse. He also serves as President of the University of Sydney Hong Kong Alumni Association and holds Master’s degrees in Marketing and Logistics Management from the University of Sydney.

Ivy Wong

Head of Mobility Marketing

Shell Hong Kong

As Head of Mobility Marketing at Shell Hong Kong, Ivy leads integrated marketing and loyalty strategies to drive sales, strengthen customer engagement, and deliver seamless experiences across fuels, EV charging, convenience retail, and car care for both B2B and B2C customers. With extensive experience in operations, partnerships, and project management in retail, e-payment, and energy sectors across Hong Kong and APAC, she combines strategic insight with execution excellence. Beyond work, Ivy serves on the Executive Committee of the Hong Kong Association of Customer Service Excellence and advocates DE&I as a committee member of the HKGCC Women’s Executive Club.