Hayes Chu

Hayes Chu

Commercial Excellence & Innovation Lead

Pfizer Hong Kong & Macau

Hayes leads Commercial Excellence & Innovation at Pfizer Hong Kong & Macau, turning content, data, and AI into measurable growth. His work spans AI-powered content production, omnichannel campaign execution and measurement, and AI enablement. He has brought content creation and localisation in-house using generative AI, runs always-on campaigns informed by performance data and social listening, and develops AI agents to solve operational challenges across regulatory, tender, sales, medical, and supply chain teams.

He pioneered the company’s first YouTube channel, achieving more than 1.3 million views across 30-plus episodes in nine months. His “Let’s Talk Medicine” series was a YouTube Works Awards finalist.

Previously, Hayes led digital strategy at a high-growth SaaS company through a $75 million Series B and advised healthcare partners across Southeast Asia. He is Co-Chair of the Healthcare & Life Sciences Committee at the Artificial Intelligence Association of Hong Kong.