Jessica Xu

Jessica Xu

Vice President, Insights & Analytics

Carlsberg Group

Jessica Xu is a globally leader in marketing analytics, strategy, and transformation, currently serving as Vice President of Insights & Analytics at Carlsberg Group. She leads the company’s global efforts to embed consumer centricity and unlock demand through data-led portfolio strategy, brand building, and innovation.

Jessica brings over two decades of experience across leading FMCG organizations including Colgate-Palmolive, Haleon (GSK Consumer Health), Ferrero, L’Oréal and Coca-Cola. Her career spans APAC and global markets, where she has built and scaled insights functions, led digital and commercial transformation, and pioneered innovation strategies rooted in foresight and consumer understanding.