Patrick Kwok

Patrick Kwok

Marketing Lead

Outback Steakhouse Hong Kong

Patrick Kwok is the Marketing Lead of Outback Steakhouse Hong Kong, leading brand strategy, digital transformation, and customer engagement initiatives. With extensive experience in marketing and the F&B sector, he specializes in data-driven strategy, CRM optimisation, and omnichannel brand experience.

Patrick has strengthened Outback’s marketing ecosystem by integrating media, customer data, and retail systems, driving measurable performance from awareness to conversion. His work bridges creativity and analytics, focusing on membership growth, product innovation, and marketing automation. Passionate about building insight-led marketing frameworks, Patrick continues to drive sustainable brand growth in an evolving digital landscape.