Sam Chan
Director of Marketing
Hong Kong Disneyland Resort
Sam Chan is the Director of Marketing at Hong Kong Disneyland Resort (HKDL), where she has played a pivotal role in supporting the resort as a tourism flagship in Hong Kong and the region. With the collaborative effort of Sam and her team, HKDL has executed highly successful marketing campaigns, from the world’s first and largest World of Frozen, to the celebration of HKDL’s 20th Anniversary “The Most Magical Party of All!”, attracting tourists from a diverse source of markets across Hong Kong, Greater Bay Area, Southeast Asia and international markets.
Sam is a seasoned marketing professional with over 20 years of experiences including 15 years at HKDL in leading spearheaded innovative marketing campaigns, leveraged major social media platforms, such as Facebook, Instagram, RedNote, WeChat etc to promote HKDL in various markets. Sam’s continued dedication to creating magical moments has solidified HKDL’s reputation as a must-visit destination in the region, driving both local and international tourism growth.
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