Day 1, 27 October: The data behind the demand

Marketing teams are not short of data. They are short of clarity. Customer behaviour is scattered across platforms, stores, retail partners, social search, and commerce journeys. Learn how brands can cut through the noise, read demand earlier, and make smarter growth bets in a market where every channel claims to perform.

Agenda

27 October

08:30

REGISTRATION & REFRESHMENTS

09:00

Welcome Remarks

09:10

[Opening Fireside Chat]

Beyond the tool: Why AI is a force to be reckoned with

Identifying frameworks for best output when working with AI
Reassessing growth areas with the help of the machines for best outcomes
Building on an entrepreneurial spirit required in the new world of AI

Speaker:

Ricky Wong

Vice Chairman & Group CEO

Hong Kong Technology Venture Company

Moderator:

Karen Wong

Editor – North Asia

MARKETING-INTERACTIVE

09:40

[Case Study]

Next-generation brand experience: How brands earn trust, visibility and revenue in an AI-led journey

Winning attention as consumers shift from search to AI assistants
Improving conversion and engagement with AI-driven experiences
Turning engagement into revenue through Agentic Commerce

Chak Ming Fai

Head of Technology, Asia

Adobe

10:10

[Panel Discussion]

Omnichannel data: Closing the gap between online behaviour and offline intent

Interpreting how customers move across digital, retail, and commerce environments
Connecting behavioural signals with purchase context to build a more complete customer view
Applying customer intelligence to improve targeting, journey design, and conversion decisions

Panellists:

Cindy Ho

Vice President of Business Development

AsiaPac Net Media

Yoko Yeung

Marketing and Communications Director, Northeast Asia

IWC Schaffhausen

Anthony Tsang

Head of Marketing & Digital (Greater China Region)

Oriental Watch Company

Moderator:

Richard Brosgill

Moderator

10:40

MORNING COFFEE & NETWORKING

11:00

[Lightning Talk]

Your leads don’t wait. Neither should your AI.

Explore how AI inbound agents can instantly reply to new leads across WhatsApp, email, and social, follow your team’s playbook, and hand off to sales at the right moment without coding or waiting on engineering.

Eric Mui

VP, General Manager (GCC, EMEA, LATAM)

SleekFlow

11:15

[Lightning Talk]

Beyond the hype: CDP maturity & regional benchmark insight

Discover how agentic AI can understand customer intent and determine the next-best action across channels.

Jack Nguyen

Regional Managing Director SEA TWHK

Insider One

11:30

[Lightning Talk]

Just enough AI: Why trust in AI agents is earned, not bought

Understand how brands can start with listening, using cross-channel behaviour and AI to spot high-intent customers, then let an agent take on more only as it proves itself. Learn a five-step trust ladder that keeps approval and brand control in your hands, with just enough AI at every step

Charlie Li

Director of MIA Agent

AMBR

11:45

[Lightning Talk]

Driving business growth with CX, social CRM, and AI agents

Leveraging AI agents by centralising cross-channel chat data into a unified Social CRM to quickly understand customer intent and automate personalised follow-ups that enhance daily interactions and drive overall growth.

Billy Kwan

Senior Account Director

Omnichat

12:00

[Lightning Talk]

Beyond monitoring: Connecting market signals to business impact

Examining how marketers can use AI to structure fragmented media, prioritise the signals that matter, and translate analysis into intelligence that guides business decisions.

Melvin Chng

Greater China Regional Director

Meltwater

12:15

NETWORKING LUNCH

13:30

[Case Study]

From data to brand love: Designing personalisation that serves the customer

Unifying identity, behavioural signals, and segmentation to create an actionable view of every customer.
Orchestrating distinctive experiences across the journey, from acquisition to loyalty, grounded in data and context.
Building a continuous optimisation loop through testing, recommendations, and real-time learning.

Aniko Andras

Global Marketing Director

Charles & Keith

14:00

[Lightning Talk]

Retail media, real signals: Moving beyond paid placement to sharpen shopper marketing decisions

Leveraging AI agents by centralising cross-channel chat data into a unified Social CRM to quickly understand customer intent and automate personalised follow-ups that enhance daily interactions and drive overall growth.

Pauline Tsui

Head of Business Development, Retail Media

DFI Retail Group

14:15

[Case Study]

Loyalty as a data engine: Creating value beyond points and rewards

Use loyalty data to build a clearer view of customer value across spending, frequency, and engagement
Identify patterns in repeat behaviour to strengthen retention and re-engagement strategies
Turn loyalty insights into more relevant personalisation and customer experiences beyond points and rewards

Isaac Lau

Marketing Director

24/7 FITNESS

14:45

[Panel Discussion]

Cross-border demand: Designing smarter journeys for Hong Kong’s evolving customer base

Understanding how local and Mainland customers discover brands differently
Adapting digital journeys to changing travel and purchase behaviour
Using customer behaviour to improve cross-border targeting and conversion

Panellists:

Terry Tong

Global Marketing Director (CMO)

K&F CONCEPT

Wallace Ho

General Manager, Corporate Communications, CRM and Digital

The Garden Company

Moderator:

Karen Wong

Editor – North Asia

MARKETING-INTERACTIVE

15:15

COCKTAILS & NETWORKING

15:35

[Case Study]

Real-time analytics: Turning live data into sharper marketing decisions

Reading campaign performance before momentum is lost
Using analytics to adjust spend and messaging faster
Turning reporting into action for stronger ROI

Jayme Lee

Associate Director, Marketing & CRM

Plaza Premium Group

16:05

[Closing Panel Discussion]

The machine in the marketing department: Preparing teams for the next wave of digital transformation

Examining the gap between AI ambition and real marketing capability
Building the right foundations before automation becomes everyone’s shortcut
Reassessing what marketers must fix before AI scales the wrong habits

Panellists:

Susanna Yip

Marketing Director

Inchcape Greater China

Frankie Li

SVP and GM of Global Marketing

GP Batteries

Ivy Wong

Head of Mobility Marketing

Shell Hong Kong

Moderator:

Johnnie Leung

Moderator

16:35

END OF DAY 1

REQUEST AGENDA

DAY 2 AGENDA

Who should sponsor?

If your organisation helps marketers make sharper decisions, improve digital visibility, strengthen commerce performance, understand customer behaviour, or turn fragmented signals into business impact, Day 1 is designed for you.

Customer data platforms
Marketing analytics and measurement providers
Retail media platforms
Ecommerce and marketplace solutions
Social listening and customer intelligence tools
Search, social, and performance marketing platforms
Creator marketing and influencer technology providers
Digital shelf and commerce intelligence platforms

Customer data platforms
Marketing analytics and measurement providers
Retail media platforms
Ecommerce and marketplace solutions
Social listening and customer intelligence tools
Search, social, and performance marketing platforms
Creator marketing and influencer technology providers
Digital shelf and commerce intelligence platforms
CRM and customer engagement solutions
Out-of-home and omnichannel media solutions
Data integration and dashboarding providers
AI visibility and generative search monitoring tools
Marketing automation platforms
Cross-border marketing and commerce partners
And many more!

CRM and customer engagement solutions
Out-of-home and omnichannel media solutions
Data integration and dashboarding providers
AI visibility and generative search monitoring tools
Marketing automation platforms
Cross-border marketing and commerce partners
And many more!

Get in touch with us at partnerships_northasia@marketing-interactive.com to find out more.

REQUEST SPONSORSHIP KIT

REQUEST BROCHURE

Ricky Wong

Vice Chairman & Group CEO

Hong Kong Technology Venture Company

Ricky Wong Wai-kay is the co-founder, Vice Chairman, and Group Chief Executive Officer of Hong Kong Technology Venture Company Limited (SEHK Stock Code : 1137). With visionary leadership and a pioneering entrepreneurial spirit, Mr. Wong has led the Group over the years to drive the development of the telecommunications industry and promote the application of technology, and has been named one of the 2025 Influential Leaders of AACSB International (AACSB), the world’s largest business education alliance, being the first awardee from Hong Kong to receive this prestigious honour.

In 1992, Mr. Wong founded City Telecom (Hong Kong) Limited, introducing callback technology to Hong Kong’s international direct dialing (IDD) service market and opening up an entirely new landscape. In 1999, he established Hong Kong Broadband Network Limited, becoming the first telecommunications provider in Hong Kong to offer high-speed fibre broadband services. Since 2015, he has led the Group into the eCommerce sector and built Hong Kong’s largest online shopping mall “HKTVmall”. Under his leadership, HKTVmall has redefined e-commerce by integrating smart logistics and big data analytics, delivering exceptional value to customers and merchants alike.

Karen Wong

Editor – North Asia

MARKETING-INTERACTIVE

Karen Wong is the deputy editor for MARKETING-INTERACTIVE where she focuses on North Asia regional news and trends in advertising, marketing, business and economy.

Wong has over seven years of experience in the media industry, covering a slew of verticals from politics to current affairs and business. She has extensive experience working on both print and online platforms. Wong is in charge of driving editorial and social media content for MARKETING-INTERACTIVE’s North Asia audience.

Wong also represents the MARKETING-INTERACTIVE brand at many leading industry events and interviews high profile industry players across North Asia. As a multi-lingual journalist, Wong also worked for Hong Kong Economic Journal and East Week before joining Lighthouse Independent Media. In her previous experience, she gained considerable knowledge of the Hong Kong market, where she harnessed her passion for writing and creating in-depth content for readers.

Chak Ming Fai

Head of Technology, Asia

Adobe

Chak Ming Fai is the Head of Technology for Adobe Asia. He advises customers on the adoption of Customer Experience Management and Digital Media solutions.

Prior to that, Chak headed the Adobe mobile consulting practice in APAC and Japan, working with operators to develop content services based on Adobe’s mobile solutions.

Chak’s previous roles in Adobe were in technical presales and consulting in South-East Asia and Greater China, where he gained an extensive knowledge of Adobe’s products and solutions. Before joining Adobe, he was with Microsoft Singapore, handling business development and content operations for MSN.

Cindy Ho

Vice President of Business Development

AsiaPac Net Media

As Vice President of Business Development at AsiaPac Net Media, Cindy brings over ten years of experience in driving strategic planning and spearheading marketing initiatives across APAC. With a strong focus on integrated and cross-border marketing solutions, she specializes in fostering impactful partnerships that maximize growth and deliver exceptional value to clients.

Cindy excels at designing data-driven O2O media strategies that seamlessly guide audiences from inspiration to action by leveraging advanced MarTech intelligence. Her expertise has translated into award-winning marketing campaigns for her clients, recognized for excellence in areas like Digital Programmatic & Performance, Omnichannel Marketing and Cross-Border Marketing.

Yoko Yeung

Marketing and Communications Director, Northeast Asia

IWC Schaffhausen

As the Marketing and Communications Director for the esteemed luxury watchmaker IWC Schaffhausen, Yoko Yeung leads the brand’s strategic marketing initiatives, communications, client development, and retail development strategies across the Northeast Asia region. She drives brand desirability and strengthens the brand’s regional presence through creative storytelling and digital innovation across omni-channel touchpoints.

Yoko brings a wealth of experience in brand development, experiential marketing, and cross-market leadership across various luxury sectors, from regional to global levels, including the luxury spirit house The Macallan, pioneering watchmaker Breguet, and automobile leaders BMW and Audi. She has driven numerous high-impact campaigns that have elevated the brand’s market presence.

Anthony Tsang

Head of Marketing & Digital (Greater China Region

Oriental Watch Company

Anthony Tsang is the Head of Marketing & Digital (Greater China Region) of Oriental Watch Company, overseeing all aspects of brand, marketing, digital, social media, eCommerce business and PR in whole Greater China Region. He also plays a key role to manage the retail operation and customer relations for optimizing the total customer journey.

Anthony has led his team to win various highly recognized marketing awards, such as: Grand Kam Fan 2023. He always speaks at various watch industry events and universities, and is serving NGOs on initiatives related to watch training and marketing innovation. Anthony is also Director of the Federation of Hong Kong Watch Trades & Industries Ltd. and HKTDC Watches & Clocks Advisory Committee, pushing the role and integration of watch industry development and training talents.

Richard Brosgill

Moderator

Richard Brosgill is an experienced Asia-Pacific agency and business leader who has spent his career helping leading brands navigate complexity, lead business transformation and drive growth. His experience spans regional leadership, commercial strategy and business transformation across diverse Asian markets, giving him a deep understanding of how local market nuance shapes regional strategy and enables global growth.

Richard brings a commercially grounded perspective on technology’s dual role: transforming how businesses operate while reshaping how consumers discover, engage with and buy from brands. His focus is on translating data and insight into better decisions, creating more joined-up customer experiences and delivering sustainable growth across complex markets.

Eric Mui

VP, General Manager (GCC, EMEA, LATAM)

SleekFlow

Eric is the VP, General Manager (GCC, EMEA, LATAM) at SleekFlow and a seasoned SaaS sales leader. Prior to joining SleekFlow, he had supervised the APAC business development of the world’s leading cloud-based SaaS. From improving SMB’s shipping experiences to helping retailers to sell on social, he takes pride in his work to building a high-performing sales team and strives to create a work environment where people can flourish.

Jack Nguyen

Regional Managing Director SEA TWHK

Insider One

Jack Nguyen brings three perspectives to customer data: marketer, consultant, and technology builder. At Zalora SEA, he led customer personalisation strategy across markets. At Sparkline, he advised major brands across Southeast Asia on digital analytics, data tracking, customer insights, and UI/UX/CX strategy.

As employee number two at Insider One, Jack has spent the past decade helping build its Southeast Asia and Greater China business. He has guided enterprises including CIMB, DBS, IKEA, and Vietnam Airlines, alongside Hong Kong brands such as SASA and SmarTone, in using customer data to improve customer experiences.

Now Regional Managing Director SEA TWHK at Insider One, Jack regularly speaks on AI, customer data, and data-driven marketing at platforms including MMA, Mobile Day, and the Asia Tech Podcast. He shares what analysing data as a marketer, interpreting it as a consultant, and building the platform that acts on it have taught him—and how those lessons can shape your own data strategy.

Charlie Li

Director of MIA Agent

AMBR

Charlie Li is Director of MIA AI Agent Solution at AMBR, where he leads product and solution design for MIA, an AI marketing agent built to work as part of a brand’s marketing team. He oversees the product development and go-to-market strategy of MIA, connecting market intelligence, campaign execution and organizational knowledge so marketers can turn insight into action.

Charlie shaped MIA’s Sense–Act–Learn approach, which links insight, execution and memory into a continuous marketing workflow. Working closely with iClick and CMRS on their AI transformation, he drew on their award-winning experience in data-driven advertising, digital campaigns and content marketing, tested MIA in live campaigns across multiple markets, and translated those lessons into product capabilities.

His focus is practical AI adoption: helping marketing leaders decide what to delegate, where human judgment remains essential, and how to reduce friction across marketing workflows.

Billy Kwan

Senior Account Director

Omnichat

Billy Kwan is the Senior Account Director at Omnichat, a leading technology company specialising in customer engagement solutions. Billy’s deep understanding of customer relationship management and passion for delivering exceptional experiences have made him a trusted advisor to businesses across industries. Billy held several key sales positions at reputable technology companies, where he played a pivotal role in driving business growth.

Melvin Chng

Greater China Regional Director

Meltwater

Melvin Chng is Country Manager for Greater China at Meltwater, where he helps leading Chinese brands expanding overseas turn media and social intelligence into decisions that protect brand equity and drive growth. He works with brand, marketing, PR and C-suite teams at companies including Huawei, BBK Group, Lenovo and Chery.

Melvin helped build Greater China’s first strategic global accounts function, growing it to USD 2.3 million in just 19 months. With a background in computing, he brings a builder’s perspective to AI, designing solutions that connect licensed data, real-time intelligence and large language models to help brands uncover insights that traditional tools alone may miss.

Aniko Andras

Global Marketing Director

Charles & Keith

Aniko Andras is global marketing director at Charles & Keith, where she shapes the brand’s global marketing strategy, deepening brand love and elevating the customer experience as the company continues to grow its presence across markets worldwide.

She brings two decades of experience across some of the world’s most respected global brands. Prior to joining Charles & Keith, Andras spent nine years in senior client and marketing leadership roles at Meta across the Asia-Pacific region, partnering with global luxury and technology brands to drive their business growth. Before that, she held senior marketing and retail program roles at Apple in Singapore, leading key regional initiatives including product launches and Apple’s retail expansion.

Earlier in her career, Andras built a strong foundation in brand management at L’Oréal, spending six years across roles in Germany and at the Group’s global headquarters in Paris. She also held a global brand management role at Reckitt Benckiser’s global headquarters in the UK.

Andras holds deep expertise in brand strategy, digital marketing, luxury, and consumer engagement, bringing a truly global perspective shaped by her experience across Europe and Asia-Pacific.

A resident of Singapore for 14 years, Andras lives here with her husband and two sons. Outside of work, she draws inspiration from art and music, and stays active through tennis, cycling, and hiking.

Pauline Tsui

Head of Business Development, Retail Media

DFI Retail Group

Pauline Tsui is Head of Business Development, Retail Media at DFI Retail Group, where she leads strategic growth, client partnerships, and commercial initiatives across the group’s retail media ecosystem.

With more than 20 years of experience spanning advertising, media, and business development, Pauline specializes in strategic planning, data-led insights, and integrated campaign development. Prior to DFI, she held senior roles at Yahoo Hong Kong and POAD, orchestrating complex cross-functional campaigns for leading brands.

Passionate about bridging brand storytelling and commerce, Pauline is recognized for her strength in using multi-faceted customer data to drive high-performance solutions. She excels at unlocking new monetization dimensions, maximizing client growth, and building smarter partnerships that deliver exceptional value and measurable commercial impact in competitive digital landscapes.

Isaac Lau

Marketing Director

24/7 FITNESS

Isaac Lau is a lifestyle and marketing professional with a passion for shaping brands that connect with culture, community, and everyday living. With experience across hospitality, fitness, wellness, and brand partnerships, he brings a people-first perspective to marketing, creating moments that feel relevant, engaging, and memorable. At 24/7 FITNESS, Isaac helps position fitness as more than a routine, but as part of a modern lifestyle built around movement, confidence, and connection. His work spans lifestyle collaborations, sports partnerships, content storytelling, and community-led activations, with a focus on making wellness feel accessible, inspiring, and part of daily life.

Terry Tong

Global Marketing Director (CMO)

K&F CONCEPT

Terry Tong is a Global Marketing Director (CMO) of K&F CONCEPT, with over a decade of experience in brand building, digital growth and omnichannel transformation across Asia, Europe and the U.S. He is focusing on strengthening the brand’s global presence, building marketing capabilities and translating consumer insight into commercial growth.

Terry held marketing leadership roles at international consumer brands including General Mills, REVLON, Lee Kum Kee and GP Batteries. His experience spans global brand growth, eCommerce, DTC and digital transformation. More recently, his focus has been on building global brands, strengthening direct consumer relationships and applying AI to transform marketing capabilities and drive sustainable growth.

Wallace Ho

General Manager, Corporate Communications, CRM and Digital

The Garden Company

Wallace Ho is an accomplished marketing leader with broad cross‑industry experience spanning luxury, retail, and FMCG. She has successfully led functions across marketing communications, CRM, and digital product management, including serving as product owner for The Point by Sun Hung Kai, one of Hong Kong’s largest digital loyalty platforms. She currently holds the position of General Manager, Corporate Communications, CRM and Digital at The Garden Company Limited, where she drives brand strategy and digital transformation. With a forward‑thinking and partnership‑driven approach, she has collaborated with major brands such as Nike, Uniqlo and NP360, helping rejuvenate brand perception and enhance youth engagement.

Jayme Lee

Associate Director, Marketing & CRM

Plaza Premium Group

Jayme Lee is Associate Director, Marketing and CRM at Plaza Premium Group. In this role, she leads marketing and CRM for Smart Traveller and its 2 million global members, from brand and content to integrated campaigns, partnerships and lifecycle marketing. Smart Traveller is Plaza Premium Group’s global digital rewards program designed to enhance airport experiences for travellers.

Prior to Plaza Premium Group, Lee held a variety of brand and marketing related roles including Head of Brand & Growth and Head of Marketing at CARE Concierge and Assistant Vice President, Digital Marketing at Galaxy Entertainment Group.

Susanna Yip

Marketing Director

Inchcape Greater China

Susanna Yip is the Marketing Director at Inchcape Greater China, spearheading customer-centric transformation initiatives and driving omnichannel growth. With over 20 years of brand-building experience across FMCG, luxury skincare, and automotive industries, she has a proven track record of redefining industries through AI-powered CRM, e-commerce acceleration, and pioneering digital roadmaps that deliver seamless, personalized customer experiences.

A data-driven strategist at heart, Susanna transformed data insights into scalable revenue streams and sustainable competitive advantage. Her leadership bridges cutting-edge technology and brand strategy, ensuring digital innovation not only enhances brand engagement but also delivers measurable business growth.

Frankie Li

SVP and GM of Global Marketing

GP Batteries

Frankie Li is a global marketing leader with more than 20 years of experience driving growth, transformation and capability building for some of the world’s most recognised consumer brands across FMCG, food, healthcare and consumer technology. Today, he leads Global Marketing at GP Batteries, with worldwide responsibility for brand strategy, category management, innovation, consumer insights, digital marketing and eCommerce.

Previously, Frankie held senior leadership roles at Lee Kum Kee, Reckitt, Disney and Procter & Gamble, leading global, regional and market growth agendas across North America, Europe, Greater China and Asia.

His experience spans growth strategy, portfolio transformation, innovation, digital commerce, omnichannel acceleration and organisational capability building. He is particularly passionate about how consumer insight, technology and digital capabilities can come together to create stronger brands and unlock sustainable commercial growth. Frankie believes that successful transformation is ultimately about connecting clear strategy with great people and disciplined execution — while keeping consumers and customers at the heart of every decision.

Ivy Wong

Head of Mobility Marketing

Shell Hong Kong

As Head of Mobility Marketing at Shell Hong Kong, Ivy leads integrated marketing and loyalty strategies to drive sales, strengthen customer engagement, and deliver seamless experiences across fuels, EV charging, convenience retail, and car care for both B2B and B2C customers. With extensive experience in operations, partnerships, and project management in retail, e-payment, and energy sectors across Hong Kong and APAC, she combines strategic insight with execution excellence. Beyond work, Ivy serves on the Executive Committee of the Hong Kong Association of Customer Service Excellence and advocates DE&I as a committee member of the HKGCC Women’s Executive Club.

Johnnie Leung

Moderator

Johnnie Leung is an accomplished marketer and commercial leader with over 20 years of global experience driving revenue growth, P&L performance, and digital transformation across marketing technology and financial services. Rooted in an early foundation in regulated financial advisory and compliance, Johnnie brings a deep fluency in the operational frameworks of major financial institutions. Whether working across financial services, travel & hospitality, or FMCG, he is a seasoned expert in scaling high-performance organisations, specialising in bridging data-driven marketing technologies with complex enterprise environments, helping global brands navigate advanced multi-channel strategies.

Throughout his executive career, Johnnie has spearheaded regional market entry and commercial scaling for leading technology platforms—including senior leadership roles at The Trade Desk, founding market leadership for MoneySmart Group, and driving country operations for AI marketing tech pioneer Appier. As an active voice in the marketing community, he regularly participates in industry organisations such as The Marketing Society and IAB HK, while maintaining a strong commitment to continuous executive leadership development.