Chitravinee Vannakorn

First Senior Vice President

KASIKORNBANK

Chitravinee Vannakorn is currently the head of integrated marketing communication at KASIKORNBANK (KBank). She leads data-driven and performance-oriented marketing, leveraging advanced analytics and AI to drive customer acquisition and lifetime value across a diverse portfolio including digital banking, payments, loans, and wealth management.

She championed the marketing engine behind K PLUS, transforming it into Thailand’s number one mobile banking application. This was achieved by harnessing user data to optimise the customer journey, deliver personalisation at scale, ultimately growing the user base to 22.8 million.

Vannakorn’s campaigns are a testament to her ability to merge creative storytelling with measurable performance. The globally acclaimed ‘Friendshit’ and ‘Face Off’ campaigns, which garnered over 30 international awards including Gold Cannes Lions, were rooted in data-driven insights and delivered significant creativity. Furthermore, her direction on the KBank x BLACKPINK collaboration utilised predictive analytics to target and authentically engage younger demographics, reinforcing brand relevance and driving measurable market penetration.

Through her visionary leadership, Vannakorn consistently elevates KBank’s brand equity, ensuring its dominant position by converting AI-data into actionable strategies that yield quantifiable business results in Thailand’s competitive banking landscape.