Agenda
18 March 2027
8:00 AM
Networking and registration
8:50 AM
Opening Remarks
9:00 AM
[Opening]
Sanuk by design: Localising digital creativity for Thailand at scale
- Translating local humour, community behaviours, and platform habits into authentic campaign narratives.
- Engineering channel-native content that leverages real-time trend signals and platform-specific user habits.
- Auditing sentiment and performance telemetry to continually refine formats, narrative structures, and executions.
9.45 AM
[Case study]
Detangling tech stacks for seamless AI execution in enterprise marketing
- Evaluating software friction and operational silos to eliminate hidden inefficiencies.
- Deploying autonomous agents across planning, creative production, media execution, CRM, and real-time optimisation.
- Connecting customer, behavioural, campaign, and enterprise data streams to drive synchronised autonomous decision-making.
10:15 AM
[Panel discussion]
Building visibility in the AI search era through authority and citation
- Adapting brand visibility strategies as AI answer engines and dynamic summaries replace traditional search queries.
- Optimising for authority and citation by understanding the signals that influence AEO and GEO – from content structure and trusted sources to brand consistency.
- Connecting off-platform AI engine engagement to multi-touch attribution frameworks and final business outcomes.
10:45 AM
Networking break
11:15 AM
[Case study]
Connecting street-to-mall purchase habits with payment data
- Aggregating transaction signals from local e-wallets, PromptPay QR, and cross-border gateways to map true consumer profiles.
- Intersecting payment data layers to decode customer intent and power personalised marketing.
- Linking transactional checkout data with ongoing marketing activation and post-purchase support to drive continuous lifetime value.
11:45 AM
[Panel discussion]
More bang for your Baht: Evaluating platforms that actually convert
- Going beyond productivity gains by evaluating AI, martech, and adtech investments against revenue, growth, and customer outcomes.
- Cutting through the technology overload by identifying which tools, platforms, and capabilities genuinely improve marketing performances.
- Sharpening attribution to connect spend with incremental impact and prove ROI across the business.
12:15 PM
[Case study]
Closing the loop from first-party retail signals to measurable growth
- Deploying dynamic content strategies alongside high-intent shopper context to maximise mid-funnel conversions.
- Connecting ad exposures to final register sales to optimise media, promotions, and revenue strategies.
- Linking retail purchase signals to existing first-party data while adhering to strict governance boundaries.
12:45 PM
Networking lunch
1:45 PM
[Case study]
Journeying as one: Transforming omnichannel experience with unified intelligence
- Connecting fragmented travel touchpoints across creators, social, OTAs, travel fairs, and physical experiences to create a unified view of traveller intent.
- Orchestrating discovery, bookings, arrivals, and in-destination interactions around real-time needs.
- Driving commercial outcomes by converting traveller signals into direct engagement, repeat visits, and higher customer value.
2:15 PM
Power hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Case study]
Curating the infinite social commerce cycle that keeps your audience coming back
- Mapping how content and commerce now collapse discovery, consideration, and purchase into the same social journey.
- Synchronising creators, marketplaces, and platform signals through shared data and APIs to keep the commerce journey continuous.
- Feeding post-purchase behaviours back into the ecosystem to spark repeat purchase, advocacy, and rediscovery.
[Case study]
Harnessing digital to make everyday retail irresistible
- Applying digital insights, content marketing, and elevated UX to move the needle from brand building to conversion.
- Fusing digital and physical touchpoints through retailtainment, personalised service, and immersive experiences.
- Quantifying digital premiumisation by tying stronger experiences to engagement, basket value, and margin growth.
[Case study]
How Chinese EV brands are translating local insights into market share
- Reading Thailand’s EV landscape through new entrants, policy momentum, and shifting consumer expectations.
- Establishing consumer confidence with a stronger long-term value proposition by addressing charging, ownership, service, and resale concerns.
- Compounding advantage through local production, distribution reach, and brand investment to sustain market share.
3:15 PM
Networking break
3:45 PM
[Case study]
Orchestrating cross-border growth through an integrated ecosystem
- Analysing source-market demand to pinpoint high-value patient segments, treatment needs, and conversion barriers.
- Structuring healthcare-tourism partnerships across hospitals, facilitators, hotels, insurers, and travel providers to streamline handoffs.
- Tracing enquiries, referrals, and bookings across channels and partners to attribute revenue and patient value.
4:15 PM
[Panel discussion]
What does leadership demand amidst market disruptions?
- Stress-testing how Thai leaders prioritise in the midst of rising costs, supply-chain disruptions, and accelerating technology.
- Closing the talent capability gap by aligning marketing, technology, finance, legal, and operations around shared ownership.
- Establishing AI guardrails that preserve human oversight and accountability while enabling innovation at scale.
4:45 PM
Closing remarks
5:00 PM