Michael Parsons

Regional Director of Marketing, Asia

Minor Hotels

Michael Parsons is regional director of marketing for Asia at Minor Hotels, where he helps shape the marketing and brand agenda across the region, strengthen guest connections and support the continued growth of its expanding portfolio.

With more than 20 years of international leadership experience, Parsons has built and led high-growth marketing, digital, sales and commercial functions across Asia Pacific. His expertise spans digital marketing, CRM and loyalty, performance media, go-to-market strategy and commercial partnerships, with a strong focus on measurable growth and ROI.

Prior to joining Minor Hotels, Parsons held strategic, marketing and commercial leadership roles across Raffles Sentosa Singapore, Travel + Leisure Co., Mastercard and Accor. His cross-industry experience across hospitality, travel, payments and technology partnerships gives him a broad commercial perspective on how brands can connect customer experience, digital ecosystems and marketing performance to drive sustainable growth.