Orawan Kleawpatinon

Head of Marketing

Evolution Wellness Thailand

With more than 20 years at Evolution Wellness Thailand, Orawan Kleawpatinon has led marketing through the rise of digital platforms, the growth of performance marketing, and the post-pandemic shift in how people approach health and wellbeing. Under her lead, marketing has transformed from traditional campaigns into a fully integrated, data-driven system supporting 34 Fitness First and Celebrity Fitness clubs nationwide.

Her work bonds physical fitness experiences with digital engagement. By overseeing performance marketing, member lifecycle strategies, and consumer insights, she ensures marketing drives both growth and long-term brand strength. In a subscription-based, service-focused industry, she has built systems and human-understanding that balance new member acquisition with retention in a competitive market.

Today, Evolution Wellness welcomes over 550,000 member check-ins per month, reflecting a seamless integration of real-world fitness experiences and digital innovation.