Parinyaporn (Tonrak) Srangsomwong

Head of IMC and Digital Marketing (CE) 

Thai Samsung Electronics

Parinyaporn Srangsomwong is a transformational marketing leader with over 15 years of experience driving brand preference and business growth through the strategic integration of communications, technologies, and performance marketing. As head of IMC and digital marketing (CE) at Thai Samsung Electronics, she leads the consumer electronics marketing strategy, combining analytical precision with creative vision to deliver measurable results across both corporate and agency landscapes. Renowned for her thought leadership in digital transformation and operational excellence, Srangsomwong has successfully shaped marketing frameworks that elevate customer experience, strengthen brand equity, and connect innovation with everyday life.